2. 2016 HPV Awareness Campaign Education and Outreach Coulee Region Immunization Coalition and La Crosse County Health Department Bryany Weigel, RN, BSN La Crosse County Health Department

3. Coulee Region Immunization Coalition HPV Awareness Campaign  Seven Counties included in our Coalition – Buffalo, Crawford, Houston (MN), Juneau, La Crosse, Monroe, and Jackson.  Awareness campaign included billboards, TV and Radio PSA’s, Facebook posts, and an HPV article written by local physician.  Kick off was in January, 2016  Funding - Total $15,000:  WI Immunization Program/CDC Grant: $10,000;  Women’s Health Fund of Greater La Crosse: $1,500;  Gundersen Health System: $2,000  Mayo Clinic Health System: $1,500

4. Billboards  Billboards: 3 in La Crosse, 1 in Sparta, and 1 in Mauston for 4 weeks in January 2016

5. TV PSA’s  CDC’s HPV PSA’s played on 2 of our local television stations for month of January 2016 – coverage for ~ 12 to 14 counties WXOW – 17 paid/42 in-kind WKBT – 22 paid/22 in-kind

6. Radio PSA’s  Worked with The La Crosse Radio Group – 5 local stations.  We chose two radio stations to play the CDC’s HPV PSA’s on.  Kicks 106 – 40 paid/40 in-kind  Magic 105 – 40 paid/40 in-kind  Why these two?  The PSA’s played throughout the month of January 2016 – coverage for ~ 12 counties Jackie’s Story Spot 2

7. Magazine Article  Author is a local oncologist.  The article focuses on HPV and the importance of the vaccine.  To be featured in at least three local magazines around the Back To School timeframe.  La Crosse Magazine (distributed to 400 locations with an estimation of 45,000 readers)  Coulee Region Women’s Magazine (circulation 15,000)  Coulee Parenting (estimated readership of 18,000)  Currently we are in the editing phase.

8. La Crosse County outreach efforts to increase HPV vaccination rates.  July 2014 – La Crosse County started sending out a one time letter to parents who had a child turning 11. We send the letters monthly.  Letter educates and encourages parents to vaccinate for HPV and Meningococcal and flu when their child goes in to get their Tdap at their 11 year old doctors appointment.  I believe that 5 counties within CRIC are sending out the letters.

9. 13-18 Year Olds HPV vaccination rates for La Crosse County Data Source: Wisconsin Immunization Registry (WIR) 2012 Results: Birth Date Range of 1/1/1994-12/31/1999 2013 Results: Birth Date Range of 1/1/1995-12/31/2000 2014 Results: Birth Date Range of 1/1/1996-12/31/2001 2015 Results: Birth Date Range of 1/1/1997-12/31/2002

10. HPV series initiation - % of adolescents who received their 1 st HPV vaccination within six months of turning 11. Over almost 3 year period.