1. Business ethics Use in conjunction with the Primark brief case THE TIMES 100

2. Ethics Ethics are concerned with what is ‘right’ or morally correct. Business ethics are concerned with the conduct, principles and patterns of behaviour in business dealings that involve ‘doing the right thing’

3. THE TIMES 100 Ethical behaviour Examples of ethical behaviour include: Not using child labour Not testing on animals Respecting the human rights of workers Ensuring working hours are not excessive Keeping pollution to a minimum

4. THE TIMES 100 The problem with ethics What is considered to be acceptable for one person may be considered morally wrong for another.

5. THE TIMES 100 Ethical behaviour in practice Find examples of how Primark behaves ethically

6. THE TIMES 100 Corporate social responsibility Corporate social responsibility is concerned with the responsibilities firms have to all stakeholders including the local community, wider society and the environment.

7. THE TIMES 100 Benefits of ethical behaviour Improved reputation and confidence Less chance of unfavourable media coverage Increased ability to attract more customers, workers and investors Increased employee motivation Can be used as a Unique Selling Point in some markets

8. THE TIMES 100 Why take an ethical approach? How does Primark’s socially responsible approach benefit the business?

9. THE TIMES 100 Costs of ethical behaviour Higher labour, operations or material costs The costs of training and ethical auditing Turning away business from firms that are considered to be unethical Changes to the culture of the organisation

10. THE TIMES 100 The costs of ethical behaviour What are the costs to Primark of behaving in an ethical manner?

11. THE TIMES 100 Motives for ethical behaviour Firms may behave in an ethical manner for two main reasons: To reflect the ethical views and values of the firm and its directions As a public relations exercise to improve the reputation of the organisation

12. THE TIMES 100 Links to resources Ethics lesson suggestions and activities Primark case study Primark website