1. Venus international college of technology Guided by : Nupoor mam & riddhi mam

2. “ Engineering Economics & Management.. ”

3. Prepared by :  Parth Pandya ( 130810109046 )  Parth Methaniya ( 130810109042 )  Harsh Sharma ( 130810109024 )  Arjun Gadhavi ( 130810109022 )

4. ..Maslow’s Hierarchy of Human Needs....Maslow’s Hierarchy of Human Needs.. NEEDS: a lack of something required or desired. *Needs motivate us to act!

5. ABRAHAM MASLOW(1908-1970) was a leading humanistic psychologist (Third Force) developed the Hierarchy of Needs promoted the concept of self- actualization was born in 1908, Brooklyn, New York

6. Maslow’s Early Life was the eldest of seven siblings was a poor student as an adolescent was pressured by dad to become an attorney took one law class, dropped out of college for one year entered U of WI one year later to study scientific psychology

7. Maslow’s Professional Life 2studied dominance in monkeys received Ph.D. in experimental psychology in 1934 was on the Brooklyn College faculty, 1937-1951 was on the Brandeis U faculty, 1952-1969 became a fellow of Laughlin Foundation in CA died in 1970, age 62

8. Maslow’s Assumptions Human nature is basically good, not evil Normal human development involves the actualization of this inherent goodness

9. Maslow’s Theory “We each have a hierarchy of needs that ranges from "lower" to "higher." As lower needs are fulfilled there is a tendency for other, higher needs to emerge.” Daniels, 2004

10. Maslow’s Theory “ Maslow’s theory maintains that a person does not feel a higher need until the needs of the current level have been satisfied.”.. Maslow's basic needs are as follows :

11. Five levels of needs Physiological needs Safety needs Love needs Esteem needs Self-actualization needs

12. Maslow’s Hierarchy of Needs Self-Actualization Esteem Love Safety Physiological

13. Physiological needs These are basic needs: air, water, food, sleep, sex. When these are missing, we feel sick, irritated, pain. We are motivated to address them quickly. PHYSIOLOGICAL OR SURVIVAL NEEDS

14. Physiological Needs Food Air Water Clothing Sex Basic Human Needs

15. Safety needs These needs address our security … in a home, in a family, in employment. When people are stuck at this level, they often turn to religion -- looking for guidance and support. PHYSIOLOGICAL OR SURVIVAL NEEDS SAFETY NEEDS

16. Safety Needs  Protection  Stability  Pain Avoidance  Routine/Order  from extreme losses (job, family members, home, friends) Safety and Security

17. Love needs Everyone has a desire to be loved, to belong to a group, to be accepted. We NEED to be NEEDED, or wanted by someone else. PHYSIOLOGICAL OR SURVIVAL NEEDS SAFETY NEEDS LOVE, AFFECTION & BELONGINGNESS NEEDS Social acceptance, friendship, to be loved Need to belong, to relate to others

18. Social Needs  Affection : love & be loved  Acceptance  Inclusion  Control : influence over others and self Love and Belonging (social / emotional)

19. Esteem needs These needs include a feeling of competence and recognition. We feel powerful when someone else admires or respects our accomplishments. PHYSIOLOGICAL OR SURVIVAL NEEDS SAFETY NEEDS LOVE, AFFECTION & BELONGINGNESS NEEDS ESTEEM NEEDS

20. Esteem Needs  Self-Respect : achievement, mastery.  Self-Esteem  Respected by Others through : awards, honors, status. Esteem Emotional(ego)

21. Self-actualization needs When you live up to your full potential, you will have fulfilled the self-actualization level. PHYSIOLOGICAL OR SURVIVAL NEEDS SAFETY NEEDS LOVE, AFFECTION, AND BELONGINGNESS NEEDS ESTEEM NEEDS NEED SELF- ACTUALIZATION

22. Self-Actualization  Achieve full potential  Fulfillment SELF-ACTUALIZATION MEANS ACTUALIZING ONE’S POTENTIAL BECOMING ALL ONE IS CAPABLE OF BECOMING

23. Metaneeds of the Self-Actualized Metaneeds of the Self-Actualized Truth Goodness Beauty Unity Aliveness Uniqueness Perfection and Necessity Completion Justice and order Simplicity Richness Effortlessness Playfulness Self-sufficiency Meaningfulness

24. Qualities of the Self- Actualized An non-hostile sense of humor Intimate personal relationships Acceptance of self and others Spontaneity and simplicity Freshness of appreciation More peak experiences Democratic values Independence

25. Maslow’s Definition of a Self-actualized Person Has no mental illness Satisfied in basic needs Fully exploited talents Motivated by values

26. Some Characteristics of Self-actualizing persons Superior perception of reality Increased acceptance of self, of others, and of nature Increased spontaneity Increased detachment and desire for privacy Greater freshness of appreciation and richness of emotional reaction

27. Some Characteristics of Self-actualizing persons..... Increased autonomy and resistance to conformity Higher frequency of peak experiences Increased identification with the human species Improved interpersonal experiences More democratic character structure High levels of creativity

28. but..we can nearly all do more than we think we can Nobody can do everything,

29. “.. Market segmentation.. ”

30. CONCEPT AND DEFINITION  The concept of market segment is based on the fact that the market of commodities are not homogeneous but they are heterogeneous. Market represent a group of customer having common characteristics but two customer are never common in their nature, habits, hobbies income and purchasing techniques.

31. Definations.. Market Segmentation is a method of “dividing a market (Large) into smaller groupings of consumers or organisations in which each segment has a common characteristic such as needs or behaviour.” Market segmentation is the process that companies use to divide large heterogeneous markets into small markets that can be reached more efficiently and effectively with products and services that match their unique needs

32. Definations..(cont..) According to Philip kotler, “ Market segmentation is sub-dividing a market into distinct and homogeneous subgroups of customers, where any group can conceivably be selected as a target market to be met with distinct marketing mix.”

33. Market Segmentation Segmenting Consumer Markets Geographic Demographic Psychographic Behavioral 7-7

34. Segmentation Variables: Customer Characteristics Geographic-[Location] Region of he world Market size Market density Climate

35. Market Segmentation Segmenting Consumer Markets  Geographic segmentation divides the market into different geographical units such as nations, regions, states, counties, or cities 7-8

36. Segmentation Variables: Customer Characteristics Demographic-[Household] Age & Gender Income Ethnic Background Family Life Cycle

37. Market Segmentation Segmenting Consumer Markets  Demographic segmentation divides the market into groups based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and nationality. 7-9

38. Market Segmentation Segmenting Consumer Markets  Demographic segmentation is the most popular segmentation method because consumer needs, wants, and usage often vary closely with demographic variables and are easier to measure than other types of variables. 7-10

39. Market Segmentation Segmenting Consumer Markets o Age and life-cycle stage segmentation is the process of offering different products or using different marketing approaches for different age and life-cycle groups. o Gender segmentation divides the market based on sex (male or female). 7-11

40. Market Segmentation o Income segmentation divides the market into affluent or low-income consumers. 7-12 Segmenting Consumer Markets

41. Segmentation Variables: Customer Characteristics Psychographic- [Lifestyles] How time is spent Values and Beliefs Spending habits Education

42. Market Segmentation  Psychographic segmentation divides buyers into different groups based on social class, lifestyle, or personality traits. 7-13 Segmenting Consumer Markets

43. Market Segmentation Segmenting Consumer Markets  Behavioral segmentation divides buyers into groups based on their knowledge, attitudes, uses, or responses to a product. Occasion Benefits sought User status Usage rate Loyalty status 7-14

44. Market Segmentation Segmenting Consumer Markets  Occasion segmentation divides buyers into groups according to occasions when they get the idea to buy, actually make purchases, or respond to a product.  Benefit segmentation requires finding the major benefits people look for in the product class, the kinds of people who look for each benefit, and the major brands that deliver each benefit. 7-15

45. Market Segmentation Segmenting Consumer Markets  User status divides buyers into ex-users, potential users, first-time users, and regular users of a product.  Usage rate divides buyers into light, medium, and heavy product users.  Loyalty status divides buyers into groups according to their degree of loyalty. 7-16

46. Refrences www.slideshare.com google images www.powershows.com encyclopedia www.books.rediff.com

47. The end Thank You …