1. Facebook and Fake Supplement Ads
Supplements:
Beware the “Free” Trial
Dave Thomas
NMSR
June 8th, 2016
Facebook and Fake Supplement Ads
- the Untold Story!

2. Fakebook?

3. Fakebook?

4. Fakebook?

5. Fakebook?

6. Fakebook?

7. Fakebook?

8. Fakebook?
Brady in trouble?
No, Same Old

9. Fakebook?
No, Same Old
Beiber in trouble?

10. Fake Pages
Fakebook?
March 28, 2016
Link

11. All Links Lead to Alpha Fuel
Fake ESPN?

12. 'Ryan' got Great Results
Fake ESPN?

13. Commenters all enthusiastic... Fake ESPN?
Day after day! (No changes, no Reply...)

14. Fake ESPN?
Copy Errors and Cheating?

15. Clicking Through The Ad
Fake ESPN?

16. Clicking Through The Ad
Fake ESPN?

17. Clicking Through The Ad
Fake ESPN?

18. Clicking Through The Ad
Fake ESPN?

19. A Tale of Six More Sites

20. A Tale of Six Sites

21. A Tale of Six Sites

22. A Tale of Six Sites: Ryan Hasman

23. A Tale of Six Sites: Alex Lewis

24. A Tale of Six Sites: Tuner Porquez

25. A Tale of Six Sites: Ron Lewis

26. Ron Lewis and Russell Wilson?

27. T90 Ingredients

28. T90 Ingredients

29. T90 Claims: All Over the Map

30. T90: Does it Work? How does it work? (WebMD)
Tribulus has chemicals that might increase some hormones in animals. However, it doesn't appear to increase male hormones (testosterone) in humans.
Diabetes. Tribulus might decrease blood sugar levels. Dose of diabetes medications might need to be adjusted by your healthcare provider.
Surgery: Tribulus might affect blood sugar levels. This might interfere with blood sugar control during and after surgery. Stop using tribulus at least 2 weeks before a scheduled surgery.
Coleus forskohlii? WebMD, no mention of testosterone!

31. Ultimate Deception

32. Ultimate Deception: Not a “Warning”!

33. The Mega Test: 53 Days of FB, 4-4 to 5-6,’16
11 Celebrities, 26 ads, 9 Supplements

34. The Mega Test: 53 Days of FB
11 Celebrities, 26 ads, 9 Supplements

35. The Mega Test: 53 Days of FB
11 Celebrities, 26 ads, 9 Supplements

36. The Mega Test: 53 Days of FB
11 Celebrities, 26 ads, 9 Supplements

37. The Mega Test: 53 Days of FB
11 Celebrities, 26 ads, 9 Supplements

38. The Mega Test: 53 Days of FB
Ryan Hasman of ESPN: 20 Product Tests! 6 4 3 3 1 1 2

39. The Mega Test: 53 Days of FB
“The Dude” : 2 Product Tests! 1 1

40. The Mega Test: 53 Days of FB
“ Bald Guy” : 3 Product Tests! 2 1

41. The Mega Test: 53 Days of FB
11 Celebrities, 26 ads, 9 Supplements
Commenters Alex, Tuner, Bill, Charles, Simon, Julio, Ron: 20

42. The Mega Test: 53 Days of FB
11 Celebrities, 26 ads, 9 Supplements
Commenters Dan, Brandon, Cory, Brian, David, Jordan, Rich, Steve, Sean, Vlad, James, Jerry 3

43. The Mega Test: 53 Days of FB
Commenters Dan, Brian, Jeremy: 2

44. The Mega Test: 53 Days of FB
11 Celebrities, 26 ads, 9 Supplements
Many ads look to be from different sources… beware Redirects!

45. The Mega Test: 53 Days of FB
11 Celebrities, 26 ads, 9 Supplements
Check Out those Terms and Conditions!

46. Not Just Facebook...

47. Frontline Investigation...
Compared to most drugs sold at pharmacies, health supplements are loosely regulated by government agencies. Law prohibits manufacturers from selling products that are adulterated or mislabeled, and they cannot claim to cure things they don’t. But there is little oversight or enforcement to ensure they comply. And unlike prescription drugs, which pass through a strict premarket approval process, the Food and Drug Administration does not evaluate a supplement’s contents or effectiveness before it hits the shelves.

48. Frontline Investigation...
Even then, the agency has only a modest capacity to test the pills.
The result is a more than $30 billion industry that is largely regulated by the honor system.
Given this framework, there is little to guarantee that any vitamin, mineral, probiotic, sports supplement, herbal treatment, or other dietary supplement is safe, effective, or even contains what’s on its label.

49. Frontline Investigation...
Last year, for example, an investigation by the New York Attorney General’s office found that several popular store-brand supplements at four major retailers — GNC, Target, Walgreens and Walmart — contained contaminants not listed among the labeled ingredients. Just 21 percent of them actually had the DNA of the plant species they purported to be vending.

50. Frontline Investigation...
Link
While there are no guarantees, there are steps consumers can take to improve the chances that their supplements contain what they claim to, in the labeled quantities, and that they may indeed have a health benefit.
1. Has the product triggered any health warnings or sanctions?
2. Has the product been tested by independent labs?
3. Is the product too good to be true?
4. Is there evidence that the supplement does what it promises?
5. Do I really need supplements? If so, am I taking the right amount?

51. The Soapbox