1. Movie Marketing

2. Trailers Advertisements for movies Advertisements for movies Shown before other movies in theatres On TV On Internet Critical for attracting audience Critical for attracting audience Rated for age Rated for age Try to get as much as possible in short ad to attract Try to get as much as possible in short ad to attract

3. Methods of Marketing Movies Pay Per View Preview Pay Per View Preview DVD/VHS rental trailer DVD/VHS rental trailer Web Site Web Site Youtube clips Youtube clips Point of Purchase displays Point of Purchase displays Major attraction in stores + theatres Major attraction in stores + theatres

4. Ways of Viewing Theatre Theatre DVD DVD HBO/Premium Channels HBO/Premium Channels On Demand/Pay Per View On Demand/Pay Per View Netflix Netflix Internet Internet Rebroadcast Rebroadcast

5. Entertainment Profits Movie ticket sales increased every year for 50 years in US Movie ticket sales increased every year for 50 years in US Less than 50% of movies make a profit Less than 50% of movies make a profit Average cost to produce and market -- $89.4 million Average cost to produce and market -- $89.4 million Many are bypassing theatres to go directly to home video Many are bypassing theatres to go directly to home video

6. Strategies Wide release – movie released in 2000+ theatres Wide release – movie released in 2000+ theatres Costs way more to distribute Costs way more to distribute Previewing – early release of movie Previewing – early release of movie Usually one evening – higher price, huge audience Usually one evening – higher price, huge audience Matinee – pre evening shows, smaller crowd, lower prices Matinee – pre evening shows, smaller crowd, lower prices

7. Generating Revenue To figure profits, look at…… To figure profits, look at…… Tickets sold to production cost ratio Income from licensed merchandise Income from soundtracks Income from Foreign releases