1. WELCOME TO OUR PRESENTATION

2. Group Members:- Imranuzzman.Md……………………..08-11471-2
Hasan Mohammad Mehedi…………
Islam Md Farhanur……………………
Kazi Hafijur Rasid……………………
Shakawat hossain jewel………………

3. Presentation On SUNPOWER COMPANY Marketing Plan

4. INTRODUCTION Purposes Objectives Scopes Limitation Sources

5. Uniqueness of the service
Vision & Mission
Company History
Uniqueness of the service

6. Current Scenarios in Bangladesh
We are dealing with electricity in our marketing plan. But it’s a great matter of sorrow that this electricity sector of Bangladesh is not in a good position that’s why we need to upgrade our production of electricity. The present condition of Bangladesh is like that.
The rural people suffer most due to lack of access to clean, efficient and affordable energy. More than 80% of the rural people are forced to depend on cow dung, poultry wastes, crop residues etc which not only provide very low energy, but also pose environment & health threats

7. Sources of Raw Materials
Labor Supply
Sources of Raw Materials
Suppliers/Transportation factors

8. Situation Analysis
Now, can we depend on our present situation how our energy sector is controlled? No, we can’t followed by high systems loss and poor management power supply situation is continuing to deteriorate
40% of our people have access to grid electricity and 3% of our people have gas salvation. So, 57% people deprived of power

9. Market Summary
Our first consumers will be the people of Badargonj area as well as the people of Rangpur. Then our plan is to expand our network and to provide electricity to all over the North Bengal.
At first we will make an agreement with our govt. to segment our distribution channels. The areas we will provide electricity will not enter in that zones. In this way we will help our govt. to reduce power lacings of energy for ensuring the country’s long-term electricity security. Also, independent power plant should be encouraged to generate electricity without any disruptions.

10. SWOT Analyses Strength Weakness Opportunity Threat

11. Competitor Analysis
Still now we don’t have any competitors in that area as sun power plant is the only company which will deal with solar Energy Moreover we will be in assistance of government and PDB, So actually we won’t face any abstanckley or problems. But some company like solar pack and other are doing there business in other place in this country

12. Marketing Strategies STP Analysis Segmentation
Every business has marketing strategies and to ours business marketing strategy is basically STP analysis bared. The marketing strategic of our business are given below:
Segmentation
The prime theme of our business is to provide electricity to remote villages and in the industrial areas where electricity supply is short reducing our electricity problems. That’s why first we will supply electrically to some portion of our country is. We have made this regimentation mainly for the remote villagers who are sufferance for not having any and to the industrial areas which electricity supply. With the help of our project they will be able to lead a smoother life.

13. MARKET POSITIONING Advertising Advertise Through Newspaper

14. Target Market
Our main target is to provide electricity to the people who are willing to use electricity but do not have any source. And also to make available electricity to industrial areas, helping them to continue their industrial works more effectively without consuming so much of country’s electricity or natural resources.

15. MARKETING MIX ANALYSIS
Product Identifications
Leaf – Letting
Using bill- board and hoarding
Public promotions through camping

16. Financing plan and Loan Required
Sun power” company plans to contribute taka 164,00,000 covering the cost of the land, building and Equipment cost, A loan with be required for the rest of the project cost.
Loan
Owner’s Equity

17. Risk Analysis Potential Problems Obstacles and Risks
Kazi
Potential Problems
Obstacles and Risks
Alternative course of action

18. Any Question?