1. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2011 MediaMind | A Division of DG | All rights reserved Jan 2012 Denise Tan| Regional Account Manager, APAC MediaMind Training

2. © 2011 MediaMind | A division of DG | All rights reserved Agenda ▸ MM Overview ▸ Why 3 rd Party Adserving ▸ MM Features Introduction ▸ Workflow between MM, Media Agency & Creative Agency ▸ Campaign Setup Process ▸ Analytics ▸ Creatives Setup & Trafficking Process

3. © 2011 MediaMind | A division of DG | All rights reserved Powerful Global Footprint 35 sales offices covering 55 countries Sydney Tel Aviv London New York EMEA 52% North America 29% APAC 15% Latin America 4%

4. © 2011 MediaMind | A division of DG | All rights reserved Massive Scale Global Offices: 62 Monthly Impressions Served: 60 Billion + Network Bandwidth: 16 Gigs per second Advertisers: 9000 + Server Request per Second: 50 Thousand Unique Users: 750 Million + Countries Served: 63

5. © 2011 MediaMind | A division of DG | All rights reserved Managing the Full Digital Campaign Lifecycle Multiple web sites, formats and channels Concurrent global delivery Targeting ads to audiences Increased impact Consistent measurement and analytics Optimization for efficiency

6. © 2011 MediaMind | A division of DG | All rights reserved Marketing Suite MediaMind Blocks Eyeblaster Workshop MediaMind Analytics Channel Connect Smart Trading Smart PlanningSmart Versioning Developer Tools Tracking & Analytics Demand Side Platform Ad Serving Planning & Buying Dynamic Creative MediaMind Rich Media MediaMind Standard MediaMind In-stream Video MediaMind Mobile

7. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2011 MediaMind | A Division of DG | All rights reserved 3 rd Party Ad-Serving Third- Party Ad-serving is the technology that pushes ads out onto a website allowing the advertiser to track the performance of these ads. Advertisers / Agencies get a single point of contact for trafficking, creative testing, campaign delivery and performance data Ad-servers deliver a true picture of what has been delivered by each site, and return consolidated reports showing how the campaign has performed Use of a 3 rd Party Adserver allows the use of Rich Media, giving you many more creative options and far more relevant performance metrics

8. © 2011 MediaMind | A Division of DG | All rights reserved Search Display Networks Emerging ConsumersMedia Suppliers Challenges in Migrating to Digital Advertising Agencies Industry Challenges Fragmentation Noise Inefficiency Media Agency Creative Agency Advertisers

9. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2011 MediaMind | A Division of DG | All rights reserved Media Agency Creative Agency Advertisers Search Emerging NetworksDisplay MediaMind: Addressing Digital Advertising Challenges ConsumersAgenciesMediaMindMedia Suppliers Resolves fragmentation Overcome noise Integrated reach Impact & relevancy Optimization Addresses inefficiency

10. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2011 MediaMind | A Division of DG | All rights reserved 3 rd Party Adserving offers an independent source of campaign tracking to monitor campaign delivery and performance across all publishers, within consolidated reports. Publisher C Publisher B Publisher D Publisher A Publisher E MediaMind Central Independent Measurement Advertiser

11. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2011 MediaMind | A Division of DG | All rights reserved Site 1 Site 2 Site 3 etc Deliver Creative 1 Deliver Creative 2 Deliver Creative 3 etc Publisher Server1 Publisher Server 2 Publisher Server 3 Impressions Clicks only… Deliver Media plan 2 Campaign Management without Ad Serving Reports from each publisher in different format and metrics Deliver Media plan 1 Deliver Media plan 3 etc

12. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2011 MediaMind | A Division of DG | All rights reserved Site 1 Site 2 Site 3 etc Impressions Clicks Unique User / Click Exposure Frequency Interaction Rate Video Metrics Conversions Costs ROI Campaign Management with Ad Serving Submit one media plan and one set of creatives on the platform Generate one set of reports !

13. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2011 MediaMind | A Division of DG | All rights reserved Why advertisers rely on 3 rd party ad serving? Accountability (3 rd party audit) Control Improving your campaign ROI De-duplication: MediaMind provides identifies unique ad exposures across publishers to give you true unique reach and frequency data. Access to Rich Media

14. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2011 MediaMind | A Division of DG | All rights reserved MM Targeting capabilities Geo targeting Retargeting Publisher data

15. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2011 MediaMind | A Division of DG | All rights reserved

16. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2011 MediaMind | A Division of DG | All rights reserved Rotate your rich and standard ads, as well as messages to ensure the best user experience Set to auto optimise by any metric Frequency cap by time, placement, and day-part Targeting and Sequencing Control the sequence,rotation and frequency of your ads

17. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2011 MediaMind | A Division of DG | All rights reserved MM Targeting & Optimization Capabilities

18. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2011 MediaMind | A Division of DG | All rights reserved Beyond the Click - Conversions 1 Post Click Conversion for Y! 1 Post Click Conversion for Y! 1 Post Click Conversion for Y! 1 Post Click Conversion for Y! 1 Post Imp Conversion for MSN 1 Post Imp Conversion for MSN 1 Post Imp Conversion for MSN 1 Post Imp Conversion for MSN User A User B Conversions Tags are defined by the client & can be setup to record conversions based on specific: Cookie Window Period Attribution Settings Variables ***They do not replace Site Analytics

19. © 2011 MediaMind | A division of DG | All rights reserved Recording Conversions Cookie Window : Choice of 7, 15, 30 (default), 45, 60, and 90 days Cookie Window can be differentiated for both Imps and Clicks User sees the ad but does not click thru to landing page ; Lands on landing page subsequently and does a conversion User sees the ad and clicks thru to landing page directly/ after a period of time and does a conversion

20. © 2011 MediaMind | A division of DG | All rights reserved Performance Attribution 1. Last Event (default) 2. Click over Impressions 3. Last Click Set look-back window timeframe according to needs (From 1-90 days) Path to conversion can have up to 100 events (default 10 events) Path to Conversion Attribution to the ad level Attribution Models Reporting Custom Cookie Window Event Measurment

21. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2011 MediaMind | A Division of DG | All rights reserved ▸ Campaign Process – Who does What When ▸ Step 1 – Media Plan and Generation of IO ▸ Step 2 – Campaign Set Up ▸ Step 3 – Trafficking ▸ Step 4 – Code Generation ▸ Step 5 – Monitoring your campaign Campaign Management

22. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2011 MediaMind | A Division of DG | All rights reserved Who does what? Media Agency Creates Campaign & Placements Assigns Creative agency Signs Insertion Order [IO] Creates Campaign & Placements Assigns Creative agency Signs Insertion Order [IO] Creative Agency Creates Ads Attach Ads to Placements Publish Ads Creates Ads Attach Ads to Placements Publish Ads Publisher Sent Code Package by the Media Agency Serves live ad campaign Sent Code Package by the Media Agency Serves live ad campaign Roles & Responsibilities

23. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2011 MediaMind | A Division of DG | All rights reserved A. Ensure Pre-Campaign Planning is complete and send final media plan MM AM. MM AM to issue IO (2 days) & return to MP. MP to sign & return to MM. (Required before Code Tags can be generated for Publishers) C/F. Creative Submission. CA to upload, attach & publish ad- served assets to MMPlatform. D/E. MP to provide CA with publisher & MediaMind technical specs for relevant ad formats. H. CA builds creative. CA to contact MM CS if require technical assistance. CA revise creative. CA to contact MM CS if require technical assistance. G. MP to generate code package and send to publisher. Publisher Approved?? I. MP to monitor when campaign starts. Generate Delivery Summary Report after 24hrs of start date. NO YES Note: Media Planner is to oversee and manage the process, ensuring that timelines are met to ensure campaign deadline. B. MP to traffic campaign in MM Platform and notify CA when campaign trafficking is completed. MP – Media Planner CA - Creative Agency MM AM – MediaMind Account Manager MM – MediaMind MM CS – Creative Specialist MM AM – MediaMind Account Manager MM – MediaMind MM CS – Creative Specialist Legend:

24. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2011 MediaMind | A Division of DG | All rights reserved Based Within a Single, Easy Interface Stepped Process Universal Search Tool Data Filters Bookmarking

25. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2011 MediaMind | A Division of DG | All rights reserved 1. Insertion Order - Who to attention IO to - Advertiser - Campaign Name - Campaign Period Name Address Contact No.

26. © 2011 MediaMind | A division of DG | All rights reserved Animation if needed Is “Fade - very fast” Campaign Details The more complete and clear the details - the quicker and easier the campaign set up Site Section Start and End Date Booked Impressions Unit Size Ad Format Is MediaMind Ad serving the Placement?

27. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2011 MediaMind | A Division of DG | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved 2. Campaign Setup New Campaign Setup -Campaign Names based on naming convention (if any) -Assign local agency to the campaign -Select advertiser and specific brand( to add on new brands whenever needed)

28. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2011 MediaMind | A Division of DG | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved 3. Media Plan Trafficking Before adding Media Plan, check Tabs 1, 2 Tab 1: Setup Campaign Name, Agency, Advertiser and Brand should already be populated by data Campaign Dates, Total Placements, Booked Impressions -> will be auto populated after entering media plan and placements Useful practice -> Bookmark the campaign for easy reference from the left panel on main screen

29. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2011 MediaMind | A Division of DG | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved 3. Media Plan Trafficking Before adding Media Plan, check Tabs 1, 2 Tab 2: Contacts Add in Agency contacts accordingly Creative Shop contacts can be left blank since Media agency will be handling the creatives ABC

30. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2011 MediaMind | A Division of DG | All rights reserved Ways to upload media plan One by One – through 'Add New' (When there are a few placements) Quick Editing (The placements are similar – Copy & Edit) (Changes need to be made after the MediaPlan has been trafficked) Excel Trafficking (When there are more than a few placements)

31. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2011 MediaMind | A Division of DG | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved 3. Media Plan Trafficking Tab 3: Media Plan 3 Options to add in placements for your campaign – Add New/ Excel Trafficking/Quick Editing Best Practice : Choose Excel > Export Media Plan

32. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2011 MediaMind | A Division of DG | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved 3. Media Plan Trafficking Customising the MM Media Plan template for easy usage Choose your desired Date Format and applicable Serving Periods Denotes mandatory fields Add on additional fields if needed E.G: “ This application runs on IM” for Y!/MSN Messenger placements Select relevant market Search for sites and add them to the “Selected” list For Yahoo SEA sites; choose Y! SEA For MSN SEA sites; choose MSN AsiaPac

33. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2011 MediaMind | A Division of DG | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved MM Exported Media Plan Template Media Planners fill up the template Validating the Trafficking template before importing into MediaMind Macros should be enabled Upon validation, all Red cells must be edited and yellow cells can be resolved upon importing into MediaMind Resolving Mismatches arising from the Trafficking template; please see: http://www.MediaMindwiz.com/MediaMind.ACM.TrainingZone//Items/SessionPlayer.aspx?SessionKey=&FileItemKey=importi ng_the_media_plan Media Planners re-import excel back into MediaMind to create the placements for the campaign

34. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2011 MediaMind | A Division of DG | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved 3. Media Plan Trafficking Tab 3: Media Plan ( With media plan entered) Quick Editing can be done to make fast changes to the placements

35. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2011 MediaMind | A Division of DG | All rights reserved Quick Editing (QE) – Edit a Placement Use either the edit button at the top or click twice in the row you wish to edit

36. © 2011 MediaMind | A division of DG | All rights reserved Placement Status Status NameIconDescription In PlanningThe placement has not yet been published and cannot be served PublishedThe placement can be served Pending IOThe placement is waiting for the insertion order with Eyeblaster to be signed IdleThe placement has served more than the 1000 test impressions, but has not served in the past 30 minutes LiveThis status indicates the placement has been serving in the last 30 minutes or > 1000 imps Currently in Hard Stop The placement has served in excess of the booked amount of impressions. This is the electronic IO endorsed by MM Finance This is the electronic IO endorsed by MM Finance

37. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2011 MediaMind | A Division of DG | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved 4. Ads Trafficking – attaching ads to placements Select created ad and click on Attach : 1.Click Browse to search your local hard disk drive for your EBS bundle file 2.Select your EBS file 3.Click Create You will see that your ad was created successfully. You now have quick access to creating another ad or opening your newly created ad to configure it 4.Click Close

38. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2011 MediaMind | A Division of DG | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved 4. Ads Trafficking ( Back to campaign view) Publish Ads in : Tab 4 - Creative / Ads View Page 1.To Preview the ads; select on 1 or more ads > Preview 2.Right click on the ads / click on Review to Publish Ads 3.Published Ads will have the green tick as shown above ; and are now ready to have codes generated

39. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2011 MediaMind | A Division of DG | All rights reserved Ads Status Status NameIconDescription Library Ad Ads are in MM platform but not attached to any placements Attached Ad Ad is attached to a placement, ad needs needs to be published before codes can be generated Published AdAds are published and codes can be generated Live Ad Ads have gone live and placement has been serving in the last 30 minutes

40. © 2011 MediaMind | A division of DG | All rights reserved Publish to Sites

41. © 2011 MediaMind | A division of DG | All rights reserved Access Your Data We have robust tools that provide you with deeper insights into your campaign ▸ For agencies, we offer tools for anyone on the team: ► Planners/Account Managers ► Research & Analytics ► Executives ► Advertiser representatives © 2011 MediaMind Technologies Inc. | All rights reserved

42. © 2011 MediaMind | A division of DG | All rights reserved Making Data Actionable © 2011 MediaMind Technologies Inc. | All rights reserved Campaign Monitor Predefined Reports Custom Report Builder & Service Data Feeds Service Plug-in for Excel One-click Reporting

43. © 2011 MediaMind | A division of DG | All rights reserved Campaign Monitor – Data in Real Time ▸ Instant access to key performance indicators ▸ View all campaigns at a glance ▸ Detect problems quickly and easily ▸ Gain control with real-time data © 2011 MediaMind Technologies Inc. | All rights reserved

44. © 2011 MediaMind | A division of DG | All rights reserved Campaign Monitor and Analytics Homepage View : Report Generation: Drop down  Click On Analytics Real Time Campaign Monitor

45. © 2011 MediaMind | A division of DG | All rights reserved Campaign Monitor Select the campaign to view its different status for: Campaign Setup Delivery Performance ROI 3 Colours Coding to represent the status: Red – Issues on error level Orange – Issues on warning level Green – All is well based on setup

46. © 2011 MediaMind | A division of DG | All rights reserved Predefined Reports ▸ 30+ predefined reports ▸ Grouped into nine categories – makes it easy to use ▸ For agencies, publishers and creative shops ► Plus… embedded benchmarks and graphs © 2011 MediaMind Technologies Inc. | All rights reserved

47. © 2011 MediaMind | A division of DG | All rights reserved Analytics: Generating Predefined Reports Report Sample: Use this to preview how your report will look like Report Sample: Use this to preview how your report will look like Give your customised report a name and save it -> Easier pulling of reports in future Give your customised report a name and save it -> Easier pulling of reports in future You are now ready to pull your reports Use this filtering tool to generate reports which you only want to track specific performance on: Sites Placements Ad Name Ad formats Use this filtering tool to generate reports which you only want to track specific performance on: Sites Placements Ad Name Ad formats Don’t want to pull weekly reports for a long campaign? Schedule them to your email and set the date range: Daily Weekly – Choose the specifc day Monthly Quarterly Don’t want to pull weekly reports for a long campaign? Schedule them to your email and set the date range: Daily Weekly – Choose the specifc day Monthly Quarterly

48. © 2011 MediaMind | A division of DG | All rights reserved One-Click PowerPoint ▸ Full summary of campaign metrics ▸ Combination of 30 separate reports ▸ Complete with tables, graphs, creative hyperlinks © 2011 MediaMind Technologies Inc. | All rights reserved

49. © 2011 MediaMind | A division of DG | All rights reserved Custom Report Builder ▸ Select the metrics you need ▸ Mix delivery, engagement and conversion data ▸ User guidance to achieve quick results ▸ Easy manipulation of data © 2011 MediaMind Technologies Inc. | All rights reserved

50. © 2011 MediaMind | A division of DG | All rights reserved Analytics: Generating a Custom Report Choose: Custom Report Builder Choose: Custom Report Builder Further customise the available fields to be included in the report Add any relevant metrics you need from the 4 Categories : Expansion Video Custom Interactions Conversions Add any relevant metrics you need from the 4 Categories : Expansion Video Custom Interactions Conversions Quick Search for Fields to be Available in your report Preview how the report will look like Quick Search for Fields to be Available in your report Preview how the report will look like

51. © 2011 MediaMind | A division of DG | All rights reserved Analytics > Agency Reports

52. © 2011 MediaMind | A division of DG | All rights reserved Analysing Media Costs Analysing Campaign Performance MediaMind Analytics – Available Metrics

53. © 2011 MediaMind | A division of DG | All rights reserved Types of Mediamind Reports ( Display) 44pt Arial ALL text is lower case Animation if needed Is “Fade - very fast” In bold are reports types that we highly recommend generating to analyse your campaign

54. © 2011 MediaMind | A division of DG | All rights reserved Types of Mediamind Reports ( Display) 44pt Arial ALL text is lower case Animation if needed Is “Fade - very fast” In bold are reports types that we highly recommend generating to analyse your campaign

55. © 2011 MediaMind | A division of DG | All rights reserved Types of Mediamind Reports ( Display & Mobile) 44pt Arial ALL text is lower case Animation if needed Is “Fade - very fast” In bold are reports types that we highly recommend generating to analyse your campaign

56. © 2011 MediaMind | A division of DG | All rights reserved Creative Tools Creating and Developing Amazing Ads

57. © 2011 MediaMind | A division of DG | All rights reserved Understanding Publisher vs MM Specifications. Publisher Specs File size & dimensions Border (1 pixel) Close button (Away from initial banner) Call for action. Sound must be user initiated. Mute by default Initial banner: Animation stop after 15 sec Auto play panel (OTP): Animation stop after 8 sec Publisher Specs File size & dimensions Border (1 pixel) Close button (Away from initial banner) Call for action. Sound must be user initiated. Mute by default Initial banner: Animation stop after 15 sec Auto play panel (OTP): Animation stop after 8 sec MediaMind Specs Eyeblaster MXP : Ensure this is installed Frame Rate: Maximum frame rate is 18 frames per second. Blank first frame: All Flash files developed for Eyeblaster ads must have a minimum of two frames. The first frame of the timeline must be left blank. Only insert #include “ebFlashActions.as” Tracking and Interactions: Always use EB.Clickthrough(); method for a click through MediaMind Specs Eyeblaster MXP : Ensure this is installed Frame Rate: Maximum frame rate is 18 frames per second. Blank first frame: All Flash files developed for Eyeblaster ads must have a minimum of two frames. The first frame of the timeline must be left blank. Only insert #include “ebFlashActions.as” Tracking and Interactions: Always use EB.Clickthrough(); method for a click through

58. © 2011 MediaMind | A division of DG | All rights reserved Introduction: Eyeblaster Workshop for Flash

59. © 2011 MediaMind | A division of DG | All rights reserved Creating ads for MediaMind Two ways to build ads Developer creates ad assets using Workshop for Flash Previews fully functioning ad (outside platform) Uploads the completed ad from Flash or bundles the completed ad for others to upload Developer creates ad assets using Workshop for Flash Previews fully functioning ad (outside platform) Uploads the completed ad from Flash or bundles the completed ad for others to upload One person ad creation process, all within Flash Workshop Method Ad is attached to placements Ads are published Ad is attached to placements Ads are published Developer creates ad assets in Flash Multiple persons involved in ad creation process Traditional Method Individual assets are uploaded online Ad is created in the platform Ad is previewed Ad is attached to placements Ads are published Individual assets are uploaded online Ad is created in the platform Ad is previewed Ad is attached to placements Ads are published

60. © 2011 MediaMind | A division of DG | All rights reserved Why (get your creative agencies to) use Workshop? Benefits to media agencies ▸ Minimizes the amount of uploading creative and creating ads the traditional (long & time consuming) way ▸ Creative agency can Share a fully functioning ad preview prior to any upload ( No more mocking up and faking functionality ) ▸ Easy to upload completed ads using ‘bundle for upload’ or ▸ Creative agency can upload complete ad direct from within Flash in 3 - 4 clicks ▸ Minimal learning curve

61. © 2011 MediaMind | A division of DG | All rights reserved MediaMind Workshop Just download and get started right away Create and control “smart items” for versioning Build with templates, or for advanced users build to MM specs all within Flash http://demo.mediamind.com/Training_Zone/workshop/download.asp

62. © 2011 MediaMind | A division of DG | All rights reserved MediaMind Placement & AdFormats https://platform.mediamind.com/onlinehelp/mediamind/External/#14723.asp

63. © 2011 MediaMind | A division of DG | All rights reserved InBanner – Required Files Ad FormatDefault Ad (Back up image) BannerRich BannerAdditional Panels Additional Assets (if needed) Standard Banner,≤40KB, ≤100KBNA Enhanced Standard Banner,≤40KB,≤110KB NA Pushdown Banner,≤70KB NA,≤10MB Expandable,≤70KB NA,≤10MB Single Expandable,≤70KB NA,≤10MB Polite Banner,≤70KB,≤10MBNA,≤10MB

64. © 2011 MediaMind | A division of DG | All rights reserved Default Flash Rich Flash Additional Asset Step1 Default Flash displays as page loads up to 40k in size Step2 Rich Flash loads on top once page is downloaded, up to 100k in size Step3 Rich Flash calls in “additional assets” if required, such as videos up to 1MB in size How a Rich Media ad works

65. © 2011 MediaMind | A division of DG | All rights reserved Setup Ads

66. © 2011 MediaMind | A division of DG | All rights reserved Handling Videos via Video Studio ▸ Video Studio ▸ To optimize user experience by creating different video assets for different bitrates using Video Packages ▸ The video package is a group of video assets all representing the same video creative. It is important to have the ability to automatically create all formats, and provide the user with the best possible user experience depending on the plug-ins that they have installed, and their available bandwidth. Supported Video Formats: FLV, WMV, AVI, MPEG, MOV and MP4. Supported Video Formats: FLV, WMV, AVI, MPEG, MOV and MP4.

67. © 2011 MediaMind | A division of DG | All rights reserved QA your ad Tools to help QA your Ads 1.Ad Interactions Monitor 2.Ad Preview Pane 3.Ad Positioning 4.Ad>>Ads URLs Tools to help QA your Ads 1.Ad Interactions Monitor 2.Ad Preview Pane 3.Ad Positioning 4.Ad>>Ads URLs

68. © 2011 MediaMind | A division of DG | All rights reserved Showcase

69. © 2011 MediaMind | A division of DG | All rights reserved Online Training and Resources Users have to be logged into MediaMind to access this link http://www.eyeblas terwiz.com/Eyebla ster.ACM.Training Zone/

70. © 2011 MediaMind | A division of DG | All rights reserved MediaMind Creative Zone http://creativezone.mediamind.com/

71. © 2011 MediaMind | A division of DG | All rights reserved MediaMind Blocks http://creativezone.mediamind.com/blocks.aspx

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