1. Patient Education for Pennies: In Your Community Thomas J. Weida, M.D. Professor Department of Family and Community Medicine PennState College of Medicine Recipient, 1993 Patient Care Award for Excellence in Patient Education

2. Approach to Patient Education Develop a global strategy Create teaching moments Promote your product

3. Goals Improved Patient Awareness of Health Improved Health Lifestyles More Informed Patient Decreased Managed Care Visits Increased Preventive Services Utilization Practice Marketing

4. Community Oriented Patient Education Community Talks Mini Med School Tours Courses/Group Visits Health Fair Newsletters Newspapers Board of Health Television Patient Education Nurse Internet

5. Community Talks Schools Firehouse Conference Room Elementary School Tours Industry Talks Local Fairs TAR Wars

6. Next to the Funnel Cakes

7. Mini Med School or Mini Residency Provides a glimpse of what the doctor in training receives. Reality education. Combine basic science with clinical science. Include Dean or Chief Hospital Administrator.

8. Tours School children are a receptive audience Believe it or not, there’s a lot children can enjoy at the office BE CREATIVE

9. “Richard” X-Ray

10. On the Ball in Physical Therapy

11. Computers and Copies

12. Getting a Charge Out of the Visit

14. Wired

15. Pictures of Health

16. Courses/Group Visits Anxiety and Panic Attacks CigNix (Smoking Cessation) CPR Elegance of Simplicity (Healthy Cooking) First Aid Training Kids in the Kitchen (Healthy Snacks) Normo/Tense Fairy tales Healthy Shopper Tours Cholesterol Breakfast

17. Lunch Room by Day Conference Room by Night

19. Kids in the Kitchen

20. Cholesterol Screening Breakfast

24. Health Fair Goals Details Networking Promotion Financing

25. 1995 Health Fair Week Mon: Industry Day Tue: Nursing Home & Support Groups Wed: Educators Day Thur: Professionals Open House Fri: Chamber of Commerce Sat: Cholesterol Screening Breakfast Sun: Open House, Screenings & Talks

26. Industry Day

27. Professionals Open House

28. Cholesterol Screening Breakfast Draw the Blood

29. See the Food

30. Serve the Food

31. Give the talk

33. Get the Results

34. Health Fair Day – Stressed?

35. Health Fair Day – Sign Up for Drawing

36. Pick up the Patient Ed Pieces

37. Margaret McCrae, Phyllis Diller’s Joke Writer

38. Getting Physical, Measuring Body Fat

39. Pressure, Pressure, Pressure

40. An Ice Cream Treat

41. And Now the Cholesterol Beat

42. Networking with Other Specialists

43. Networking with the Ambulance Crews

44. Networking with the Ambulance Crews and their Newest Member

45. Sweet Stuff

46. Kids in the Kitchen

47. Healthy Snack Time

48. Newsletter –Inception Goals Format –Conception Articles Printing and Mailing –Reception Patient comments Underwriting Expansion to Other Practices

56. Newsletter Expenses, Quarterly Preparation - $4950 @ 33 cents per piece –15,000 pieces Mailing - $1890 @ 21 cents per piece –9,000 pieces mailed Total Expense $6840

57. Newsletter Income 12 contributors @ $600 per quarter Total Income of $7200 Net Profit: $360 per Quarter

58. Newsletters, Other Options Pharmaceutical Financing Low cost Copier method Post on web –http://familydoctor.orghttp://familydoctor.org –http://familydoctor.org/cgi-bin/memdir.plhttp://familydoctor.org/cgi-bin/memdir.pl

59. Newspaper Informational Articles Patient Education Promotion Educational Column

60. Board of Health Outreach to Schools Partner with School Nurses

61. Television - Connect with Cable Ask the Doc –Simple format –Little preparation –Cost is minimal Health Watch –Join forces with hospital P.R. Dept. –Tape several shows at one time –Cost is free

62. Patient Education Nurse Health Coach Incorporate into CPT coding

63. The Internet: The Future Web based on demand patient education –http://familydoctor.orghttp://familydoctor.org e-mail Medicine

64. Measuring Effectiveness Patient Comments Survey Practice Growth Attendance

65. Measuring Effectiveness: 87% Read part of newsletter 84% Read 5 or more articles 52% Made lifestyle changes because of the newsletter 13% Shared the newsletter with someone else Newsletter Survey Results