1. The New World of Digital Music How different is your world?

2. Digital Music, Digital Ears How technological change affects society, community, culture, and YOU

3. What KIND of things change when technologies change? How we FIND music How we GET music How we STORE music How we LISTEN TO music How we ORGANIZE music How we SHARE music

4. Change…

5. REALLY Old School Music

6. More recent “Old School” Music Found: Radio & TV, friends Got: record shop (buy) mixtapes (share) Kept: Record/CD shelves Organize them one way at a time (alphabetical OR by genre) Heard: Record players/CD players

7. The Digital Generation Where do you… …find your music? …keep your music? …hear your music? WHY?

8. New Tools, New Possibilities

9. FINDING Digital Music Where do you get your taste? Where do you hear new sounds? Blogs and music communities Music matching technology YouTube and other Video sources Music as a virus – pass it on!

10. Sharing in Seconds!

11. GETTING Digital Music The mp3 has no physical existence! Limewire vs. stores “Old school” delay between hear and buy! The hear  download cycle is IMMEDIATE Mp3 songs vs. albums MP3s vs plastic Bytes are easier to steal…but also easier to share

12. STORING Digital Music Mp3s take up “no” space Playlists are larger than mixtapes iPods are larger than albums More variety, more diversity, Drawbacks include less “fandom”, more one-hit wonders

13. LISTENING to Digital Music Virtual music is more portable and more manageable than a record / player Records (semi-private) vs. iPods (private) Easier to pick and choose More likely to listen to a mix than an album Less likely to have favorite artists than songs Shuffle!

15. ORGANIZING Digital Music More storage space + less cost = more NEED for organizing music New tools organize music quickly, and in many ways at once Click to change organizing principle Mp3s can be stored in more than one place at a time! Same song, multiple playlists

16. A Popular Music Manager

17. SHARING Digital Music Sharing vs. Stealing Why does “stealing” music seem okay? Does it affect how you feel about ownership? Does it affect how you feel about artists? Who benefits from music sharing? Who loses out?

18. Sharing vs. Stealing

19. How does this affect music itself? More possibilities for song LENGTH Less dependence on radio means less demand for the 3 minute single More possibilities for subgenre Old school: if you couldn’t sell records, you couldn’t record New: home recording, music communities online More diversity? Or more “hooks”?

20. How does this affect musicians? No $ for recording means either… No $ do hobbyists make better music than professionals? Need to make ALL $ from touring & t-shirts Do the same people who make good music make good performers? Digital distribution = easier to get your music to fans Making songs, not making albums

21. How does this affect US? More possibilities for finding new music Tools like LastFM let you “match” tastes with others Easier to feel like you’re part of a global but intimate listening community More possibilities for feeling like it’s YOUR music Remixing / “mashing” Using music to “personalize” cell phones, etc.

22. Sharing as Social Behavior