1. WPFL Hospital Campaign Learning Series Webinar March 16, 2016

2. Agenda Welcome Venus Walker, Division of Transplantation, HSB, HRSA Nevada Donor Network Expands Hospital Campaign Alma Rodriguez, Multicultural Outreach Coordinator, Nevada Donor Network Captain Kelly Peterson, Critical Care Nurse and Donation Liaison for Mike O’Callaghan Federal Medical Center at Nellis Air Force Base Best Practices Spotlight on LifeLink of Florida Ashley Moore, Public Affairs Coordinator, LifeLink of Florida Resources Review Todd Franzen, Gift of Life Community Relations Team Leader and Hospital Campaign Leadership Team Member Open Mic/Q&A Moderated by Todd Franzen

3. A RURAL FEDERAL MEDICAL CENTER’S INVOLVEMENT IN WPFL PHASE V Alma Rodriguez Nevada Donor Network Multicultural Outreach Coordinator Captain Kelly Peterson USAF, NC, CCRN Mike O’Callaghan Federal Medical Center Cardiac Cath Lab RN Donation Liaison

4. ABOUT NEVADA DONOR NETWORK  Main office: Las Vegas, NV  Satellite office: Reno, NV  Our DSA  2.3 million people  13 of 17 counties in Nevada  23 Acute Care Facilities  33 Total Hospitals

5. INTERDEPARTMENTAL COLLABORATION Community Services Hospital Services Coordinators In-House Clinical Coordinators

6. WPFL CAMPAIGN PARTICIPATION: PHASE IV  First year of OPO Participation  14 Acute Care Hospitals invited to participate  11 Hospitals Registered  Results  33 Registration Drives  243 New Donor Registrations  107 Hospital Education Sessions  9 Community Events  84 Other Activities  Flag Raising Ceremonies  Hospital-wide Donation Awareness Efforts

7. WPFL CAMPAIGN PARTICIPATION: PHASE V  Extended invitation to all 23 acute care facilities in our DSA  15 Hospitals Registered  New additions  1 community-based small hospital  North Vista Hospital  3 rural hospitals  2 critical access hospitals  Pershing General Hospital  Grover C. Dils Medical Center  1 federal hospital  Mike O’Callaghan Federal Medical Center

8. MIKE O'CALLAGHAN FEDERAL MEDICAL CENTER  Opened August 1994  Located on the Nellis Air Force Base outside of Las Vegas, NV  The 99th Medical Group  Serving 11,000 active-duty military members and their dependents  Additionally, serving over 40,000 retirees, their dependents or other eligible beneficiaries  Works collaboratively with the Department of Veterans Affairs and the VA Southern Nevada Healthcare System

9. DONATION AWARENESS INITIATIVES

10. STAFF EDUCATION  Registration Opportunities Reviewed and Offered to Staff  All In-Patient Treatment Areas  Medical Surgical Unit  Critical Care Unit  Cardiac Cath Lab  OR  ER  Labor & Delivery

11. PROMOTIONAL HRSA MATERIALS  Table Tents  3 Inpatient Units  8 Outpatient Clinics  Dental Clinic  Pre-Operative Clinic  Hospital Check-In Desks  Radiology  Emergency Department  Laboratory  Surgery

12. DONOR COUNCIL MEETINGS  First Hospital Donor Council Meeting in 2015  Hospital Unit Leadership and Donation Champion Involvement  Discuss upcoming donation awareness activities  Next Donor Council Meeting  April 2016

13. REGISTRATION DRIVES  Department of Defense ID Donor Registration  Nevada Law  DoD ID not recognized as a legal form of First Person Authorization  Located in hospital admissions lobby  1 scheduled drive during Donate Life Month  2 additional drives planned

14. Thank you! Any Questions?

15. Ashley Moore, LifeLink ® of Florida Senior Public Affairs Coordinator

16.  Service 63 hospitals  15 Counties  4.7 Million Population

17.  Create Hospital Awareness of the Campaign  Develop Hospital Staff Buy In  Build Relationship with Marketing  Strong & Consistent DAC Meetings  HD Liaisons have good relationships with staff  Culture of Hospital  Little to no marketing staff contacts  Complexity of Campaign  Other causes and health initiatives to promote

18.  Public Affairs Liaison to Hospital Development  Hospital Development Director ◦ Theme ◦ Materials  Develop Opportunities Year Round  Meetings ◦ Donation Advisory Board ◦ Donation Advisory Councils ◦ Hospital Marketing Meetings

20.  Donation Education  Critical Care Nurses  350 Attendees  HRSA WPFL Overview Session  Volunteers Throughout Event

22.  LifeLink is your resource  Enrollment & Tracking  Planning now for April/ National Donate Life Month  Donor Registration Drives  Flag Raising Ceremony  Social Media  Hospital Health Fairs & Community Events

23. 9 Gold 8 Silver 6 Bronze

24.  Campaign Overview ◦ Dates ◦ Webinars ◦ Goals ◦ Recognition  Paths to Recognition  Custom Score Card  Downloadable Materials  Dropbox ◦ Emails ◦ Newsletter Articles ◦ Donation Fact A Day ◦ Social Media Graphics

25.  HRSA WPFL Handbook  Explanation of Campaign  Reviewed Last Years Success  Build Upon That Success  Follow with Action Items  Create Dialogue with Hospital Staff  Set Goals  Big Push for National Donate Life Month

26.  Flag Raisings  Donation Tables  Social Media  Emails to Staff  Newsletter/Article ◦ Hospital Donation Connection  Radio Shows  Local Community Events ◦ Share A Table ◦ Example: Rodeo

27.  Turn Key Materials  Material Customization  Hospital Development Liaison Support & Follow Up  Flexibility  Volunteer Support

28.  23 Hospital Award Winners  109% Increase in Hospital Participation/Recognition ◦ 9 Gold Winners ◦ 8 Silver Winners ◦ 6 Bronze Winners

29. Resources Join e-news list – email request to wpfl@akoyaonline.com and receive: wpfl@akoyaonline.com −Monthly News & Updates featuring latest Hospital Campaign ideas and stories −All webinar invitations and wrap-up emails −Messages and graphics for social media posting www.organdonor.gov/howhelp/hospital campaign.html

30. Open Mic/Q&A

31. Thank You!