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The digital transformation is real Jeroen Huinink, VP Product Marketing jeroen.huinink@kofax.com @jeroenhuinink
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The digital transformation is real
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The digital transformation is about families managing their personal lives on their mobile phones
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A shared family calendar Transfer allowences via the bank app Creating a shared grocery list together Tracking the soccer games on a mobile app An instant messaging group chat Sharing jokes via instagram Tracking school results What wo do on our phones
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The digital transformation is real HFMS Huinink Family Management System 5
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The digital transformation is real “Dad, can we have this for dinner?” 6
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The digital transformation is real “Dad, my braces came out!” 7
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The digital transformation has nothing to do with millenials
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The digital transformation is about families buying tablets for their parents/grandparents to stay in touch with their grandchildren.
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The digital transformation of enterprises © 2015 Lexmark International, Inc. All rights reserved.10
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The use of new digital technologies to enable major business improvements, such as enhancing customer experience, streamlining operations or creating new business models. MIT Sloan Digital transformation
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The digital transformation changes how business and customers interact 12
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Digital transformation is about seamless transitions between physical and digital. Differentiated, seamless and personal © 2015 Lexmark International, Inc. All rights reserved.13 Digital transformation is about making it more personal. Digital transformation is about exploiting electronic channels to differentiated products and services in the market
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Customers expect to switch seamlessly between channels and touch points © 2015 Lexmark International, Inc. All rights reserved.14
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Enables change by allowing people and organizations to conduct business, communicate and transact digitally Drives change by permeating our daily lives and setting expectations that extend to service and product providers. Digital technology 15
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The digital transformation changes how business and customers interact 16
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And does this mean that your customer has to wait two days before you have processed it? 1. Do you still require customers to submit paper forms and documentation? © 2015 Lexmark International, Inc. All rights reserved.17
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And does this mean that your customer has to wait two more days before they receive a response? 2. Are you manually extracting and validating data and rekeying information from one system into another? © 2015 Lexmark International, Inc. All rights reserved.18
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And does this mean that your customer is waiting for the postal services to get it delivered? 3. Do you print and mail your proposals, contracts, policies to your customers? © 2015 Lexmark International, Inc. All rights reserved.19
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And does every interaction introduce another wait time? 4. Are you sending documents, proposals and other information back and forth between you and your customer as part of an onboarding process or contract negotation? © 2015 Lexmark International, Inc. All rights reserved.20
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Which takes you another two days to collect the signature? 5. Do you require your customers to sign paper documents to finalize and complete the transaction? © 2015 Lexmark International, Inc. All rights reserved.21
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The digital transformation changes how business and customers interact 22
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Digitize at the point of origination 23
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Extract, verify and integrate information 24
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Communicate Digitally 25
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Share information and collaborate digitally 26
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Sign electronically 27
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Optimize the customer experience during the entire journey Engage customers how, where and when they want Winning in the age of the customer © 2015 Lexmark International, Inc. All rights reserved.28
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Wouldn’t it be great… © 2015 Lexmark International, Inc. All rights reserved.29 Time to contract WeeksHours Time to quote Days Minutes
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If you are interested to learn how we are doing this for our customers today, please come and talk to us. Come talk to us! © 2015 Lexmark International, Inc. All rights reserved. 30
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© 2015 Lexmark International, Inc. All rights reserved.31
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