1. Collaborative Working between the NHS, SFSW and the private sector. Public Health Residential School workshop 22 nd September 2011 Laura Ridout Smokefree South West Kate Barratt Smokefree South West Hayley Burgess Pfizer

2. Why are we here today

3. Challenges QIPP Programme Health Bill and PH White paper £20 Billion efficiency savings Improved patient care. Need to deliver more with less............

4. Workshop Objective Project examples - with the mutual benefits for all partners involved (including the patient) Understand the potential issues and impacts of collaborative working between different health partners and industry You will have the opportunity to unlock your creative potential and bring out your latent imagination!! Potential project that could be developed across the South West that will provide mutual benefit to Patients, Public Health and Private sector.

5. What does partnership mean to us?

6. Demonstrating our Values of ‘Integrity’ and ‘Customer focus’ through transparent processes To support the transparent nature of our activities we separate our promotional from our non-promotional activities and evaluate success very differently. We have a wide range of well developed solutions which can be flexed to local needs and delivered in partnership or we can collaboratively develop new programmes as appropriate. In line with the ABPI, Pfizer clearly defines activities as: Promotional activity “ which promotes the prescription, supply, sale or administrator of [our] medicines.” 1 These activities ultimately drive appropriate usage of Pfizer medicines Non-promotional activities “which are designed to enlarge to market in a particular therapeutic area,” 1 and therefore support and develop the environment in which all medicines are used

7. Smoke Free SW - partnership working with Private sector Financial modelling for Secondary Care Summer Beauty Smokefree Homes Campaign Long Term Conditions Tent Cards Secondment for Secondary Care Gloucester Quit Pod

8. Smoke Free SW - partnership working with Private sector Local retail workers & receptionists, sent pillow-pack invite, with text registration. Facebook page with advertising targeting females 20-35 yrs Free manicures and cessation advice with the opportunity to sign up to LSSS and receive a free beauty bag Posters and signage to the event were visible in store prior to the event Radio Promotions on Heart and Orchard FM and PR in

10. Lung Age Testing Piloted the use of lung age as a way of increasing the motivation of smokers to quit Supported the development of a business case to gain PCT agreement Matched funding of £5000 to pay for vitalographs and training of pharmacists Provided project management and data analysis support Average quit rate increased from 45% to 63% as a result of lung tests carried out. Increased footfall into the NHS Stop Smoking Service. 126 patients were tested, diagnosed and had access to appropriate medicines. Patients NHS Pfizer

11. Joint project between Pfizer and East of England SHA Purpose was to link with the SHA to help them to deliver on their strategy to access hard to reach groups EoE provided the staff and disposables Pfizer provided the bus and fuel So far 13,000 heath screenings performed, forecast to deliver 25,000 in 31 weeks. In Herts in 10 days: 402 smokers set a quit date 241 Lung age checks 52 referrals with abnormal FEV1 (approx 60% likely to have a need for medication) Earlier healthcare intervention will lead to fewer admissions. Patients NHS

12. Time to get creative! To get you in the creative mood......

13. Secondary Care Project Proposal?Title – Project detail - Objective of Project?Increased referrals into a Lifestyle Intervention Benefits to NHS, Patient and Private sector? Proposed resource required ? People? Finance? Time? Outcomes expected?

14. Pitch and Vote

15. Next Steps SFSW and Pfizer wish to work this idea up into a realistic project to roll out across SW with the NHS We would like individuals from PH to be involved in this project development. Volunteers to develop to full Business case proposal? Willingness to explore participation in project roll out ? Progress communication? Names on a postcard please? Email addresses, PCT account. Tel numbers, Other areas of interest to explore in your own area?

16. Have we achieved the workshop objective? Have clear examples of the potential mutual benefits for all partners involved (including the patient) Understand the potential issues and impacts of collaborative working between different health partners and industry Potential project that may be developed across the South West that will provide mutual benefit to Patients, NHS/Public Health and Private sector.