1. The “DIGITAL” in Marketing

2.  Short attention span  Easy access to information  Experience in line with Brand promise  Seamless integration with Reality The “DIGITAL” in Marketing A real life brand experience on a virtual platform

3. Marketing that can Impact and be Measured Decision Consideration Awareness Brand Impact Business Impact

4. Sustain the “Buzz”

5. The key is to be “Seamless”

6. “It takes 20 years to build a reputation and 5 mins to ruin it” – Warren Buffet On-Line reputation cuts both ways ORM Builds Loyalty, creates Brand Ambassadors

7.  Not just a Media choice  Brand Experience  Drive Transactions  Bridge the Virtual world with the Physical - Seamlessly On-Line Marketing