1. Social Media Social Media Tools Social Media Campaign For IIOE

2. SOCIAL MEDIA PublishShareDiscuss Social networks Micro blogs Live stream Live cast Virtual world Social games MMO Social Media Landscape

3. 6 Marketing trend to watch o Media Fragmentation – Platforms are numerous o Smartphone adaptation – 50% population o Content marketing is still king o Facebook is still dominant o Users notice more branded content on their news feed o Twitter getting more popular Social Media Trends

4. How to Boost your Personal Brand on Social Media ? Reap what you sow Model real life – Share ! Be Likeable Share, Share, Share Conduct a whuffie audit Provide value – join conversation. Resources

5.  Figure out the brand you want to project  Do help people out by offering values  Post update/tweets that are funny, interesting, or valuable.  Engage with people  Be authentic and show personality  Build a community around your brand  Mix up your updates/tweets with broadcast, questions, engagements, personal and professional  Use social network as part of your customer service  Drive people to your website or blogs. Social Media “ Dos”

6. What your FB page will have? OR Ways to engage your customers

7.  Breaking News  Tips  General Thoughts  Tools  Resource Links  Photos  Videos (Avg. length 1min.40sec)  Polls  Events  Tags  Quotes  Question  Facebook ads

8. Ways to Attract Fans/Likes

13. The explanation for this slide is continued on word doc attached in the mail…