1. 5.1 | Design Basics

2. STEP 1 - LEARN Take notes on the following slides as you learn about the principles of design and typography. Y ou will need to know this information for a scavenger hunt later during this class.

3. Contrast Harmony They are important to remember. Always. Proximity Alignment THE PRINCIPLES Sim p l i city

4. Contrast Harmony They are important to remember. Always. Proximity Alignment Sim p l i city THE PRINCIPLES

5. Contrast Harmony They are important to remember. Always. Proximity Alignment Simplicity THE PRINCIPLES

6. Contrast Harmony They are important to remember. Always. Proximity Alignment Simplicity THE PRINCIPLES

7. Contrast They are important to remember. Always. THE PRINCIPLES Simplicity Harmony Alignment Proximity

8. Contrast They are important to remember. Always. THE PRINCIPLES Simplicity Harmony Alignment Proximity

9. Contrast One photo or area must be at least two times larger than the next largest shape. Headlines should be obviously larger than other text. Harmony Alignment Proximity Simplicity. THE PRINCIPLES

10. CONTRAST Pantone Project, Paul Octaviours [IL]

11. CONTRAST Pantone

12. Contrast Harmony Every shape, color and font should be repeated at least once, usually more, on a design. Alignment Proximity Simplicity THE PRINCIPLES

13. HARMONY Les Miserables Movie

14. HARMONY Lake & Sumpter Magazine Design by Jaime Ezra Mark

15. Contrast Harmony Alignment Think grids. Think even spacing. Photos and text boxes should align even when on separate facing pages, otherwise known as a Double Page Spread. Proximity Simplicty THE PRINCIPLES

16. ALIGNMENT Lululemon

17. ALIGNMENT Lake & Sumpter Magazine Design by Jaime Ezra Mark

18. THE PRINCIPLES Contrast Harmony Alignment Proximity Similar ideas, concepts or topics should be closer to one another than unrelated ones. Simplicity

19. PROXIMITY Projectforawesome.com Design by Karen Kavett

20. PROXIMITY Design by Liz Rankin, Graphic Designer

21. THE PRINCIPLES Contrast Harmony Alignment Proximity Simplicity Unnecessary visuals and text are eliminated, no matter how much you love them.

22. SIMPLICITY Starbucks Corp.

23. SIMPLICITY Heinz Ketchup

24. WHERE DO YOU SEE CONTRAST? Target Corp.

25. WHERE DO YOU SEE HARMONY? Target Corp.

26. WHERE DO YOU SEE ALIGNMENT? Target Corp.

27. WHERE DO YOU SEE ALIGNMENT? Target Corp.

28. WHERE DO YOU SEE ALIGNMENT? Target Corp.

29. WHERE DO YOU SEE PROXIMITY? Target Corp.

30. WHERE DO YOU SEE SIMPLICITY? Target Corp.

31. NAME THOSE PRINCIPLES Target Corp.

32. NAME THOSE PRINCIPLES Target Corp.

33. NAME THOSE PRINCIPLES Target Corp.