2. KAPE COMMUNICATIONS | kape.com.au A culture broker A cultural broker needs to be a valuable conduit for translation and representation of cultural groups and communities, and larger society. This does not mean that just representing some ‘exotic’ folk from the other side of the world to mainstream audiences in the west is what this about. – Dr. R Kurin: 2004 Melbourne

3. KAPE COMMUNICATIONS | kape.com.au A culture conduit  Culture brokers guide clients/audiences through a transaction from one status to another it requires -Active and respectful engagement -Knowledge and Research  UNSESCO conventions on the protection of Diversity of Cultural Expressions & Intangible Cultural Heritage

4. KAPE COMMUNICATIONS | kape.com.au Resentment to Brokering Some scholars and curators resent the term ‘brokering’, thinking that it suggests something untoward, like taking money or implying scholarship-debasing through commerce, or trade. But professionals do take money for what they do, professors and curators…included. (R.KURIN 1997 )

5. KAPE COMMUNICATIONS | kape.com.au Making Money is not Dirty! BUT professionals do take money for what they do, professors and curators included.

6. KAPE COMMUNICATIONS | kape.com.au Management and Manipulation ‘Cultural brokerage – entails management and the symbolic manipulation of audience, ranging from issuing press releases and articulately framing program purposes in radio …show interviews to courting specialised audiences, to meeting the needs of average visitors, viewers, or readers.’ (Kurin:1997)

7. KAPE COMMUNICATIONS | kape.com.au The Multidimensional Deal The cultural deal is multidimensional –diverse systems of values & meanings –not a shared unit of exchange The cultural deal is –sequential, progressive & goal-oriented tasks, may have to reiterate steps as situations change during the course of a project.

8. KAPE COMMUNICATIONS | kape.com.au Cultural Brokerage is Multifaceted –They do not barter down the differences along a unidimensional standard –Not to be the ‘tired old bridge’ over which cultural performers ride

9. KAPE COMMUNICATIONS | kape.com.au Coordination Cultural Brokers coordinate horizontally in webs of relationships, rather than vertically and hierarchically through chains of command.

10. KAPE COMMUNICATIONS | kape.com.au Informal Learning Cultural Brokerage requires: – Informal learning with the represented –Humility to listen the people, audiences and exemplars of the culture to be presented –The knowledge of when people do not want to see themselves, their history and their culture represented.

11. KAPE COMMUNICATIONS | kape.com.au Models of Representation Extractive Model: 19 th C –collect, take, from cultures of others- studies them – displays them. Flea Market Model: Anyone who qualifies –gets stage, room, lectern, gallery, or homepage onto which he/she can put out the stuff of the culture. Representation is about showing up - romantic nonsense to sophisticated propaganda

12. KAPE COMMUNICATIONS | kape.com.au Politics of Representation Necessitates : –Consideration of Meanings held by participants & the public –The power of the people involved –Fiscal resources

13. KAPE COMMUNICATIONS | kape.com.au Smithsonian Festival The Smithsonian Festival presents cultural diversity not only in terms of ethnicity, but in occupation, region, faith, food- traditions, music and other arts practice. The culture brokers’ role is to present the panoply of diversity in a way that communicates meanings to the uninitiated. – Dr. R Kurin: 1997 Melbourne The Will to Adorn African American Diversity, Style, and Identity

14. KAPE COMMUNICATIONS | kape.com.au Impact-Silk Road 2002 Communicating understandings about cultural subjects to public - political & economic consequences The Silk Road: Connecting Cultures, Creating Trust

15. KAPE COMMUNICATIONS | kape.com.au Culture as Meaning Three general but overlapping meanings : –Entertainment –Scholarship –Politics

16. KAPE COMMUNICATIONS | kape.com.au Culture as Entertainment Entertainment - high art to Hollywood, FB, shopping, iPhones, and pizza. Culture is art in a gallery, a designer dress, a holiday, a lifestyle commodity.

17. KAPE COMMUNICATIONS | kape.com.au Culture as Scholarship Culture as ideas, socially embedded praxes, philosophies, historically situated values, ways of life and orientations. You do not buy this culture – you study it using anthropology, history, philosophy, sociology, etc… (Kurin)

18. KAPE COMMUNICATIONS | kape.com.au Culture as Politics Identities, communities, nations, institutions, groups, professions, electorates, ethnic groups, corporations, occupations, regions, neighbourhoods, organisations, families and clubs… each may have its own culture

19. KAPE COMMUNICATIONS | kape.com.au Culture as Economics Culture- second largest industry in the world after oil Tourism, Festivals, Shopping, Museums, Night Zoos

20. KAPE COMMUNICATIONS | kape.com.au Global and Local Global homogenization –we dress the same, share ideals on wealth, health and happiness through increased leisure. Shared value and identity – common humanity, a world community, a global village – although the bases of such may vary.

21. KAPE COMMUNICATIONS | kape.com.au Heterogeneity Homogeneity ‘Two people, one in Tel Aviv, the other in Delhi, can pray in Hebrew and Sanskrit, respectively, to very different versions of God and then log onto the net to have a conversation in English about advanced nuclear physics…’ Kurin

22. KAPE COMMUNICATIONS | kape.com.au Contemporary Life Homogenous & heterogenous Local & global Traditional & mass Elites & popular New, larger cultural confederations. (positive/negative)

23. KAPE COMMUNICATIONS | kape.com.au Global Village? Sameness doesn’t guarantee peace or contented community –Boston Bombers had FB, Twitter, were ‘typical’ youth –Politicians, Artists, Activists, Terrorists use social media