1. How ad companies persuade consumers to spend $$$

2. How savvy are you?  When it comes to watching ads on TV or reading them in magazines, be aware of the ways in which you are persuaded to buy, try, wear, or eat certain products.  The following techniques are among the most widely used:

3. Name Calling or Innuendo  This type of ad creates a negative attitude by hinting or implying that you “wouldn’t want to buy, try, eat, or wear that!”  Looks down upon another company by calling them names or saying negative things about the competition  Don’t buy a gas- guzzling, gigantic SUV—the VW Beetle is just right for you!”

4. Name Calling: Explain Example Retrieved from http://www.vmguru.nl/wordpress/wp- content/uploads/2009/11/bestVDIsolution1.gif on March 21, 2010http://www.vmguru.nl/wordpress/wp- content/uploads/2009/11/bestVDIsolution1.gif

5. Glittering Generalities  Telling only part of the truth; generalizing from only a small bit of evidence  NO REAL FACTS ARE STATED!  She must be the best candidate, since she has had the most experience.

6. Glittering Generality: Explain Example

7. Bandwagon  Creating a desire to join a large group satisfied with the idea; making people feel left out if they don’t join the crowd.  Thousands of people buy our product, so it must be terrific!  The lines are out the door for their newest CD. Hurry!

8. Bandwagon: Explain Example Retrieved from http://whatshaute.com/wp- content/uploads/2009/03/gap-spring-09-ads.jpg on March 21, 2010http://whatshaute.com/wp- content/uploads/2009/03/gap-spring-09-ads.jpg

9. Testimonial  Using the declaration of a famous person or authority figure to give extra credibility.  What does that mean??? Retrieved from http://www.pinkisthenewblog.com/images/2008/05/052808_batmanmilkstaceBG.jpg on March 21, 2010.http://www.pinkisthenewblog.com/images/2008/05/052808_batmanmilkstaceBG.jpg

10. Testimonial Example Retrieved from http://i.ytimg.com/vi/MXdZgTObCdA/0.jpg on March 21, 2010.http://i.ytimg.com/vi/MXdZgTObCdA/0.jpg

11. Appeal to prestige, snobbery, or plain folks  Using a spokesperson to appeal to the audience—makes the person want to be like the spokesperson by appealing to their lifestyle (simple; rich; decadent, etc.) Maybe it’s Maybelline All American--Tommy

12. Appeal to Emotions (with example)  Connecting with emotions such as loyalty, pity, nostalgia (a longing for the “good old days”), fear, love of family, peace, or justice Retrieved from http://www.fahrcar.com/porsche-new-911-turbo- side.jpg on March 21, 2010.http://www.fahrcar.com/porsche-new-911-turbo- side.jpg

13. You can find more than 1 technique in any add… How many can you find? Explain. Retrieved from http://www.mccoy.army.mil/vtriad_online/10272006/images/ArmyStro ng_4C_pos_300x.JPG on March 21, 2010. http://www.mccoy.army.mil/vtriad_online/10272006/images/ArmyStro ng_4C_pos_300x.JPG

14. Is it wrong to use techniques such as these? How can knowing these techniques help us be smart consumers?