1. Sydney Steele Kaisee Heese Morgan Prettyman Jerred Azares

2. Executive Summary We would like to introduce to you a show that will help you believe that love is out there some where in the world Drama, Love, and Girls

3. ABC Presents

4. Goals and Focuses Our goal is to get the audience interested in the show and get as many viewers as possible. Our main focus is to show that true love is out there and find it for the ones on the show. Strengths: intriguing to women and girls Weakness: men may not be into it, people just searching for fame.

5. Competitors Strengths: Shown at primetime Weakness: ABC Family, TLC, MTV, E!, etc. Market Position: The 2nd most popular show on Monday Nights at 7pm eastern time.

6. Climate Economic: “Why would you spend so much money on a few dates?” Social: Finding love on television may not be the best idea to fall in love. Technological: Using different technology may affect how people act/behave on TV. Political: “Why should you go on tv to find love?”

7. Customers Age: 13-50 age range Gender: Female Income: $20,000 - $30,000 on avg. Geographic: Arizona Psychographics: In this area there is a lot of teenage girls who enjoy watching.

8. The Marketing Mix Product: A television show called The Bachelor Product: A television show called The Bachelor Place: Airing: ABC Setting: Around the world Place: Airing: ABC Setting: Around the world Promotion: Commercials on related television shows, appearances. Promotion: Commercials on related television shows, appearances. Price: tickets for the season finale, traveling, food, housing, and ads

9. Advertising Sell advertisements to female companies. Sell advertisements to female companies. For example: Almay, Aveeno, Cover Girl, and Loft. Put ads in magazines For example: People, OMG, E!, and Vouge Commercials at different time of the day.

10. Tune in to see who will get the final rose.