1. Theme 1: Marketing & People This theme enables students to understand how businesses identify opportunities and to explore how businesses focus on developing a competitive advantage through interacting with customers. Students develop an understanding of how businesses need to adapt their marketing to operate in a dynamic business environment. This theme also considers people, exploring how businesses recruit, train, organise and motivate employees, as well as the role of enterprising individuals and leaders. 1.3 Marketing mix and strategy Subject content 1.3.1 Product/service design What students need to learn: a) Design mix: function aesthetics cost b) Changes in the elements of the design mix to reflect social trends: concern over resource depletion: designing for waste minimisation, re-use and recycling ethical sourcing

2. Product & Service design Do you like this design? What did they need to think about when making this product? How might it change? What external influences may change it?

3. Get creative…. Come up with an idea for: The elderly Girls in their 20’s People with high income

4. Why do businesses create new product ideas?

5. Design mix: Function

6. Design mix: Aesthetics Design mix:

7. Cost Design mix:

9. Aesthetics Economic manufacture (cost)Function/ Quality Where would you plot: The latest iPhone Packaging of a Cadbury £5 Easter egg New double decker bus for London

10. What do you think the design process is? What are the steps?