1. Macadamia Nuts
M&Ms

2. Forrest Mars got the idea from the Spanish Civil War Founders of M&Ms
History
The idea came from Forrest Mars Sr. of Mars Candy in 1930
Forrest Mars got the idea from the Spanish Civil War
Founders of M&Ms
The introduction of M&Ms

3. Production The birth of M&M’s Original colors
In the 1950s, the Black ‘M” was printed in black & changed to white in 1954

4. S.W.O.T Analysis Strengths Macadamia Nuts Provide high energy
Has No Cholesterol
Weaknesses
Price
Allergies
Interest in the product
Opportunities
Increased Revenue
Increased value in M&Ms
Seasonal colors
Threats
Competitors

5. Macadamia Nutrition Alternatives No cholesterol Good protein
Low sodium

6. Packaging/Pricing Customized Packaging $1.99 per bag
Minimum of 10 bags per order
Premium Packet
7 oz. bag
$5.00
Silver Tin

7. Size
1.2 cm in width
3.25 cm in circumference

8. Marketing Strategy
Sugar Free
Seasonal

9. Competitors