1. Both terms mean to add vitamins and/or minerals to a food. Enriched and Fortified

2. When foods are processed, they often lose some of the important nutrients such as vitamins and minerals in the process. If the food is labeled “enriched” then the vitamins and/or minerals which were lost in processing have simply been added back to restore it to it’s original nutritional value. Enriched

3. Misconception about “enriched” Many consumers think that “enriched” means that the food has extra nutrients added to it which will make it more nutritious. That is not true. It has simply been restored to it’s original state.

4. “Enriched” is most often seen in relation to flour. The refining process necessary to produce white flour is so rigorous that it removes a large amount of nutrients. Most companies who market white flour now “enrich” it by adding back the nutrients which were lost during this process.

5. When foods are labeled “fortified” with something, that means that an extra amount has been added beyond the amount that was present before it was processed. Fortified

6. Misuse of “Fortified” Companies which make foods high in sugar, such as breakfast cereals will label the package “fortified with vitamins and minerals”. Since the product is high in sugar, they are trying to make it look as if it is healthy. Adding some vitamins and minerals does not change the fact that it is high in sugar.

7. Examples of fortified foods: Milk with Vitamin D Salt with Iodine Fruit juice with Calcium Water or toothpaste with fluoride Flour with Folic Acid Bread with Niacin