1. Build Your List, Create a Product And Get Big Players In Your Niche To Promote Your Product… All At The Same Time! The Interview Series Strategy – Class 2 Build Your List, Create a Product And Get Big Players In Your Niche To Promote Your Product… All At The Same Time! The Interview Series Strategy – Class 2 Stephen and Kerry Beck

2. If you are having trouble hearing, please use turn up your computer speakers! Headphones or earbuds will make a world of difference! Also, if the sound is cutting in and out… close your other windows and browsers! (NOT the GoToWebinar window)

3. Build Your List, Create a Product And Get Big Players In Your Niche To Promote Your Product… All At The Same Time! The Interview Series Strategy – Class 2 Build Your List, Create a Product And Get Big Players In Your Niche To Promote Your Product… All At The Same Time! The Interview Series Strategy – Class 2 Stephen and Kerry Beck

4. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Class Page http://www.familyebiz.com/interview-series – Schedule – Email templates – Web page templates – Class Notes – Class recordings

5. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Speaker Invitation Web Page Prizes for the Experts – Based on leads not sales – Special prize for everyone who promotes If you struggle with web pages and uploading, get someone else to do it! (give them our template)

6. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Tips on Contacting JV’s Always be nice! Contact 30 potential JV’s to find 3 that will work with you Go for “no”! Keep the prize in mind – 500-1000 emails added to your email list in 1 week – Thousands of dollars in your pocket – Future projects together – Other Big Fish they will introduce you to Get someone else to do it!

7. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Interviewing the Expert Before we get to interviewing tips… What if you don’t want to do the interviews? – Too busy – Not confident or comfortable Outsource the Interviews – Find someone to do them for you! – You can even outsource the techy stuff! – Ashley Ortega – Heather Bryant

8. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Before The Interview Give the experts a general idea of what you will cover, but not too much detail – Show speaker-interview_details.txt email (template) – You want spontaneity. You want this to be very conversational. – What about topic overlap with other experts? Email them the telephone number, the conference ID and the moderator pin in plenty of time (a few days before the call). Then send a reminder the day of the call (template) Tell them to use a land line if possible for a clearer recording. You too!

9. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved During The Interview Relax! There is not a live audience. Get there early to greet the expert – Remind them about the format – If they have any questions, hang on after you stop the recording – If they make any mistakes, you can edit those Give an intro for the expert Be very conversational. Have smooth transitions from one question to the next. PAY ATTENTION! The person you are interviewing may stop abruptly or ask you a question.

10. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved During The Interview Look for ways to interject an intelligent comment so that the credibility of the person you are interviewing rubs off on you. Do not gush! Your listeners think you are on the same playing field as the person you are interviewing. So act like it! Make notes as you go for the cheat sheets and bullet points

11. Creating The Product Recordings Transcripts Cheat Sheets

12. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Recordings Download the recordings

13. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Recordings Edit the sound files – Remember you can outsource this! – Use Levelator if one voice is strong and one is soft http://www.conversationsnetwork.org/levelator – Sony Sound Forge (about $80 at the office supply store) – Cut off front and back if necessary – Add music to front and back (if desired) http://www.twobuckthemes.com/optin/ Or google “royalty free music” – Then save the file as mp3, 32 Kbps, 22,050 Hz, Mono – Free sound editor: Audacity, but I don’t think it does sound file conversions

14. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Recordings Upload the edited sound files to your server using an FTP program – Free FTP program: Filezilla Get the transcriptions made – Email your transcriptionist the link to the sound files – Have her send you the transcription in a Word document – We use Michelle Baker at lmichellebaker@yahoo.com Tell her we sent you.lmichellebaker@yahoo.com – You can also try Elance or ODesk

15. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Recordings Add the link to the sound file to your download.html page (template) Upload the download.html page to your server using Filezilla or some other FTP program

16. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Transcripts Once you have the transcripts as Word documents… Convert them into PDF’s – EVERYONE can read a PDF (PC or Mac, Word or Wordperfect, etc) – Make sure your PDF creator creates clickable links – Free PDF creator: pdf995 Upload your PDF transcripts to your server Add the links to your PDF transcripts to your download.html page Upload the download.html page to your server

17. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Cheat Sheets Create Cheat Sheets from your interview notes or the transcripts Convert them into PDF’s Upload your PDF Cheat Sheets to your server Add the links to your PDF Cheat Sheets to your download.html page Upload the download.html page to your server

18. Creating The Funnel Tools Creating The Emails Creating The Web Pages Uploading The Web Pages

19. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Tools Shopping Cart – Must have an affiliate program – We went over the three that we recommend in Class 1 when we discussed affiliate programs – Consider upsells (“while you have your credit card out, you may want to consider this product also”)

20. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Tools Autoresponder – One of the main reasons for doing this strategy is to build your list! – Choose wisely, it is hard to switch – Single optin vs double optin – Recommendations: Aweber (if you use PayDotCom or ClickBank) 1ShoppingCart – Shopping cart, affiliate program and autoresponder all rolled into one – Seamless communication

21. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Create Your Emails 1.Emails for the speakers to send to their lists – Invites them to the registration page to listen to free interviews – Has their affiliate link 2.Emails for those who register – Invites them to become an affiliate and make money – Tells them where to find the schedule page – Invite them to purchase the recording package – Remind them of daily interviews 3.Emails for those who purchase the recording package – Invites them to become an affiliate and make money – Takes them to the download page to access their package

22. Download Page Product links Link to affiliate program Link to schedule page Sales Funnel – No Upsell Registration Page optin Confirmation Page (Sales Page) Yes No Prizes Page Link to affiliate program Link to schedule page Schedule Page Link to affiliate program Link to speaker pages Link to sales page

23. Upsell Page Yes No Download Page (without upsell) Product links Link to affiliate program Sales Funnel – Optional Upsell Registration Page optin Confirmation Page (Sales Page) Yes No Prizes Page Link to affiliate program Link to schedule page Schedule Page Link to affiliate program Link to speaker pages Link to sales page Download Page (with upsell) Product links Link to affiliate program Link to schedule page

24. During Interview Week Individual Speaker Page (call will begin…) Link to sales page Schedule Page Link to affiliate program Link to speaker pages Link to sales page speaker-before.html Individual Speaker Page (play button) Link to sales page speaker-during.html Sorry! Link to sales page sorry.html BEFORE the scheduled time for the free interview DURING the scheduled time for the free interview AFTER the scheduled time for the free interview SWITCH

25. Download Page Product links Link to affiliate program Link to schedule page Web Pages Registration Page optin Confirmation Page (Sales Page) Yes No Schedule Page Link to affiliate program Link to speaker pages Link to sales page Prizes Page Link to affiliate program Link to schedule page

26. Kerry and Stephen Beck www.Familyebiz.com Copyright 2011 by Stephen Beck All Rights Reserved Create Your Web Pages Create your web pages using my templates Graphics – Mini Site (optional) – Sam Kern at www.ecovergraphics.comwww.ecovergraphics.com – Pictures of speakers (grab it from their web site) Upload your web pages to your server Show web page templates