1. Brought to you by: Author: DVMelite Web Development M 1 : S T A R T W I T H T H E M E S S A G E J u m p s t a r t Y o u r P r a c t i c e O n l i n e P r o g r a m Michael Warren DVM GCP

2. Brought to you by: Author: DVMelite Web Development 10% = 10% = 30% = 30% = 50 50 150 150 T H E S M A R T S T A R T # Potential X Conversion Rate % = # New Clients 500

3. Brought to you by: Author: DVMelite Web Development CLIENT PERCEPTION IS CLIENT REALITY

4. Brought to you by: Author: DVMelite Web Development D U P L I C A T E S U C C E S S

5. Brought to you by: Author: DVMelite Web Development W R I T E D O W N Y O U R P R A C T I C E S M E S S A G E …

6. Brought to you by: Author: DVMelite Web Development 3 PRINCIPLES OF CLIENT ATTRACTION

7. Brought to you by: Author: DVMelite Web Development T H I N K L I K E Y O U R C L I E N T 1

8. Brought to you by: Author: DVMelite Web Development S T A R T W I T H W H Y WHY? HOW? WHAT? 2

9. Brought to you by: Author: DVMelite Web Development Community Consensus (Social Proof) Compassion Connection Care Call to Action U S E E M O T I O N A L M O T I V A T O R S 3 The 5 C’s

10. Brought to you by: Author: DVMelite Web Development 3 Action steps Action steps

11. Brought to you by: Author: DVMelite Web Development S E A R C H L I K E Y O U R C L I E N T 1

12. Brought to you by: Author: DVMelite Web Development WHY? W H Y ? H O W ? WHAT? W H A T ? S T A R T w i t h ‘ W H Y ’ B O I L E R P L A T E 2

13. Brought to you by: Author: DVMelite Web Development... & S T A R T W I T H T H E M O S T P O P U L A R P A G E C R E A T E E M O T I O N A L M O T I V A T O R S … 3

14. Brought to you by: Author: DVMelite Web Development 3

15. Brought to you by: Author: DVMelite Web Development 7 C l i e n t B o n d i n g Q u e s t i o n s … WHAT are your personal origins? 1 WHAT is your position in the clinic? 2 WHY did you become a veterinary professional? 3 HOW did you become a veterinary professional? 4 WHAT is your role as a veterinary professional? 5 WHO is in your family & their interests (pets too!) 6 WHAT are your personal interests and achievements? 7

16. Brought to you by: Author: DVMelite Web Development Offering a Laundry List of Features Using a Single Large Block of Text Providing No Clear Benefit To Clients Being Superficially Compassionate A V O I D T H E S E C O M M O N M I S T A K E S …

17. Brought to you by: Author: DVMelite Web Development Search For Your Practice Create Your BoilerPlate Transform Your Bios