2.  Determine: › What type of cereal you have. › Who you think this cereal is made for. (Who’s the audience ? Children, parents, healthy people, etc.) › How would market or advertise this cereal to that audience.  (Think purpose from the rhetorical triangle and use your writer skills from the rhetorical triangle.)  Consider taste, texture, color, shape, ingredients, the best milk to serve it with, etc.

3.  Compare your marketing/advertising strategies with the box’s strategies.  Look for differences.  Look for appeals to: › Ethos – character, reputation, and credibility. › Pathos – emotions and values. › Logos – logic and rationality.  Look for instances of : › Persuasion, Convincing, and Informing.