1. Welcome Indaba 2016

2. The mandate of SA Tourism is... MANDATE AND KEY STRATEGIC OBJECTIVES... through six key objectives...... by acting in a focused way to... Sustainable GDP growth Increase in tourist volume Understand the market Improved geographic spread Facilitate the removal of obstacles Increase in tourist spend Improved seasonality patterns Increase in length of stay Promoting transformation Sustainable job creation Redistribution and transformation Choose attractive segments Facilitate the product platform Market the destination Monitor and learn from tourist experiences

3. INVESTMENT MARKETS DRC Lesotho Canada Zimbabwe Japan Botswana Ghana Uganda South Korea Italy Russia TACTICAL MARKETS Namibia Zambia UAE Switzerland Singapore STRATEGIC IMPORTANCE Egypt Israel Saudi Arabia Morocco Tunisia Malaysia WATCH-LIST MARKETS Malawi Swaziland Ethiopia Argentina New Zealand Austria Denmark Belgium Norway Sweden Finland Turkey Spain CORE MARKETS Angola Mozambique Kenya Nigeria Domestic (South Africa) USA Australia France Germany Netherlands UK Tanzania Brazil China (incl. Hong Kong) India MARKETS DEFINED 2014-2016

4. Welcome is a South African Tourism initiative that aims to create and sustain engagement, information sharing and education with industry stakeholders The Welcome initiative is for all members of the tourism industry, from seasoned tourism business owners to start-ups

5. WEBSITE Southafrica.net/welcome

6. GET TO KNOW YOUR TOURIST Mandarin Hotel Directory

7. TOOLKITS Welcome letter’s in German, Dutch and Italian Mandarin Hotel Directory Online banners New Letters & Tools

8. SOCIAL MEDIA “ Make someone's day today”, share your stories and pictures with us