1. Market Research... Before you do anything in marketing you first have to do Market Research – the gathering, recording, analysing, and presenting information relevant to the marketing process – there are two main types Secondary Research – uses data that already exists Web-sites Magazines Leaflets Catalogues Primary Research - First hand, collected yourself Questionnaires Surveys Interviews

2.  Must be quick and easy to fill out  Questions must be suitable for the user  Questions must be clear and avoid confusion  You must firstly consider the info’ you want to find out – the questions must be designed to get this info’  You should use a mixture of open (no fixed answer) and closed questions (specific answer required)  Closed questions a easier to analyse and should be used when possible  Use tick boxes etc – easier to fill in.

3. What age are you? Under 18  18 – 25  26 – 35  36- 45  Over 45  I love marmite Strongly agree ….. agree ….. Neither agree or disagree ….. Disagree ….. Strongly disagree ….. Please indicate your top three preferred choices, using 1,2,3 - from the list below Ford ….. Fiat ….. Volvo ….. BMW ….. VW …..

4. What age are you? 0 - 18  18 – 25  25 – 35  35- 45  45 - 100  What is your favourite car make? ………………….. What’s wrong here? What’s wrong about asking for an “open” response like this?

5.  Primary Research is......  Secondary Research is......

6.  Male/Female  Age group  Socio-Economic grouping – Occupation/ earning bracket etc  Life style habits  Geographical location  Ethnic Group

7. Who will be the Target Market for your business idea?

8.  Provide 2 advantages and 2 disadvantages for each of the following types of Primary research: MethodAdvDisadv Interviews1212 1212 Questionnaires1212 1212 Observation1212 1212