1. For The All Flash Datacenter
HPE 3PAR Storage
For The All Flash Datacenter
James Hall
EMEA Pre-Sales - Strategy

2. Agenda 1 2 3 4 5 6 Business Challanges
HPE Storage Strategy and Market Position 2
HPE Flash Strategy
Bring your own deice to work, new applications and growing data sizes lead to major issues for IT.
Compute has got cheaper and faster, network bandwidth has also increased, storage has now become the bottle neck in the datacernter. We here a lot about flash and the technologies available to make the “effective cost per GB lower” such as dedup and compression BUT the real business drivers are now starting to become clear:
Poor User Experience – really born out of VDI projects which have gone wrong BUT now many people want business applications to work and behave like apps on their phones and tablets. User experience can be massively impacted by slow storage, improve the speed of the response time from the storage and typically the user experience improves or is very good,
Increased costs – the old method to fix any issue was to throw more “tin” at it, with smaller budgets, power, cooling and space constraints this is no longer a viable option for many organisations. The days of throwing 200 disks at an issue are fading fast especially when SSD drives can deliver the same performance with just a small number of disks in comparison.
Missed SLA – really we are seeing the same storage type SLAs such as uptime, Recovery Time and Recovery Objective BUT now we are seeing information delivery service times – reports which have to be run and delivered in certain time frames, batch jobs which must complete in a certain timeframe for example. IT and service providers are using information delivery service levels to differentiate themselves from the competition in a market which no longer wants to buy in a cost per GB model,
These are the drivers for flash, the compaction technology I just the enabler to allow flash to deployed on a much wider scale 3
TCO - The Main Driver for the All Flash Datacenter 4
HPE 3PAR All Flash Array and Data Services Overview 5
All Flash Array Use Cases (if time permits) 6

3. Business Drivers for All Flash

4. What are the Challenges?
Poor User Experience
More Applications
Cloud Ready Apps
Mobility
Bring your own deice to work, new applications and growing data sizes lead to major issues for IT.
Compute has got cheaper and faster, network bandwidth has also increased, storage has now become the bottle neck in the datacernter. We here a lot about flash and the technologies available to make the “effective cost per GB lower” such as dedup and compression BUT the real business drivers are now starting to become clear:
Poor User Experience – really born out of VDI projects which have gone wrong BUT now many people want business applications to work and behave like apps on their phones and tablets. User experience can be massively impacted by slow storage, improve the speed of the response time from the storage and typically the user experience improves or is very good,
Increased costs – the old method to fix any issue was to throw more “tin” at it, with smaller budgets, power, cooling and space constraints this is no longer a viable option for many organisations. The days of throwing 200 disks at an issue are fading fast especially when SSD drives can deliver the same performance with just a small number of disks in comparison.
Missed SLA – really we are seeing the same storage type SLAs such as uptime, Recovery Time and Recovery Objective BUT now we are seeing information delivery service times – reports which have to be run and delivered in certain time frames, batch jobs which must complete in a certain timeframe for example. IT and service providers are using information delivery service levels to differentiate themselves from the competition in a market which no longer wants to buy in a cost per GB model,
These are the drivers for flash, the compaction technology I just the enabler to allow flash to deployed on a much wider scale
LEGACY STORAGE ARCHITECTURES
Lead to…..
Increased Costs
Poor Effeciency
Missed SLAs

5. HPE Storage Strategy

6. To keep pace, IT must transform into a value creator
Cloud Enabled, Mobile Ready Hybrid Infrastructure
Traditional IT
Hosting workloads & applications
Rapidly creating and brokering new services
Providing hardened systems & networks
Predicting threats and managing risk
To respond, IT must transform from a cost center to a value creator for the New Style of Business and a bridge from the traditional to the new.
And achieving that transformation is where HPE leads like no other company. We’ve been helping our customers and partners deal with big IT challenges and major shifts in technology for decades. Today this means helping you manage traditional IT better while enabling you to migrate to the public and private cloud at a pace and in a way that is appropriate for your business.
This New Style of Business demands a New Style of IT and every single one of you are participants and drivers on this journey. But you have to pick a transformation partner with the vision and breadth to create the best possible future.
And make no mistake, we are that partner. In its most basic form, that is the mission of Hewlett Packard Enterprise.
We can take your IT environments and make them more efficient, more productive and more secure as we bridge the traditional to the new.
We will enable organizations to act rapidly on ideas by creating, consuming and re-configuring new solutions, experiences and business models . .
And we will deliver infrastructure that is built from components that can be composed and re-composed easily and quickly to meet the shifting demands of the applications driving your enterprise.
One of the first steps in achieving this kind of flexibility and agility is to break down the old infrastructure silos that make enterprises averse to new ideas internally and vulnerable to new ideas externally. It’s no good designing compelling new experiences and services if your infrastructure cannot support them.
The right compute platform can have a significant impact on business outcomes and performance. Storage that thinks as much as it stores. Networking that moves information faster and more securely than ever before. Orchestration and management software that lets you know what is happening and where…and provides predictive capabilities.
[Pause]
The resources and solutions we provide recognize an important reality: We all live in a hybrid world with a blend of public cloud, private cloud and traditional IT.
Apps and data are everywhere, creating new demands. That’s why infrastructure isn’t one size fits all anymore. It isn’t just in your data center. It isn’t just in the cloud. Your infrastructure has to be everywhere at the right cost, with the right service offering, at the right performance, with the right management, at the right scale.
Some of our competitors come at this from a services only perspective, others just from software or hardware. We're the only company that brings it all to you. The company best equipped to build a bridge from where your IT is today to where it needs to be.
And we don’t dictate how you do it. HPE can assist you on the journey that is unique for you. The way you want to consume…the way you want to transform…the outcomes you want…the support you need, when and where you need it. With the right financial architecture for you.
Providing real-time insight & understanding
Managing data
Delivering continuously
Responding and reacting
Contain Cost
Create Outcomes
Accelerate your rate of positive change

7. Two main design centers Five key technology trends
Software Defined
System Defined
HPE sees two main Storage design center:
System defined (like 3PAR or StoreOnce Appliance): Optimized for predictability; deliver on highest SLAs under all circumstances
Software defined (StoreVirtual or Object Storage): Optimized for Cost and Flexibility
Across those two Design Centers there is 5 key technology trends, which we will talk about in more detail.
The All-Flash
Data Center
Integrated Data Protection
Software-Defined
& Hyper-Converged
Object
Storage
Composable
Infrastructure

8. Storage in the Composable Infrastructure
Unified API
Software-Defined Intelligence: Federated Data Services Fabric
Storage is an integral part of Composable Infrastructure.
Synergy does support different types of storages be it, Direct Attached Storage (DAS) in form of the Synergy Storage drawers, StoreVirtual VSA which can be used to turn DAS into fully featured cross-frame and site share storage or 3PAR for tier-1 flash requirements
All of these can be integrate and managed as part of the Synergy storage resource pools
Fluid Storage Resource Pools: DAS, SDS, SAN
VSA
Software Defined Storage
Object/ FIle
Zoned Direct Attached HPE Synergy Storage
Software-Defined Storage HPE StoreVirtual VSA
System-Defined Tier-1 Flash HPE 3PAR StoreServ

9. HPE

10. HPE 3PAR Enterprise Flash
$1BN joint investment with SanDisk
HPE Labs – Mersister
Nearly 50,000 arrays in the field
5+ ZBs of 3PAR deployed – Multiple use cases
QTR on QTR market share gain
Number 1 – Gartner Critical Capabilities

11. An Evolution In Flash Flash Improvements Dec 2012 June 2013 Dec 2013
Oct 2014
June 2015
Looking back over the last three years, look how far we’ve come! Talk about the $/GB associated with each of these technologies and what they mean in terms of flash deployment
200GB SLC
920GB MLC
Thin Deduplication
400GB MLC
1.92TB cMLC
3.84TB cMLC

12. HPE and SanDisk Relationship
Dec 2013
June 2014
Oct 2014
June 2015
920GB MLC
1.92TB cMLC
Thin Deduplication
3.84TB cMLC
SanDisk Partnership = Access to New Drives
Looking back over the last three years, look how far we’ve come! Talk about the $/GB associated with each of these technologies and what they mean in terms of flash deployment
SanDisk Partnership = HPE Firmware
SanDisk Partnership – Flash price erosion
SanDisk Partnership – Mersister

13. HPE 3PAR – Enterprise Class Flash
Day-1 flash startups
Performance – 3m IOPs
Current flash startups
Efficiency Optimization
HPE 3PAR
Measured 5x9s
Established Platforms
Enterprise Class
Data Services

14. TCO Benefits for All Flash

15. The deployment profiles.
Traditional
Over Subscription
Best Practice
Over Subscription
New All Flash
Over Subscription

16. Lets consider the TCO to Store 52TB of Data

17. 3PAR Technical Overview
HPE 3PAR Architecture and Features

18. HPE 3PAR StoreServ ‘flash first’ portfolio
The same features and functionality across the portfolio 1
Operating System
Architecture
Management Console
Let’s look at the new hardware then. Every 8000 series array directly replaces a 7000 series model in a like-for-like approach. The 8000 series obviously features all the hardware upgrade we know about: Gen5 ASIC, 12Gb SAS backend, native 16Gb FC, 12Gb SAS drives and so on. The series is a new hardware architecture for HPE and marks a new milestone in performance and scalability. As you can see, we now have more all flash and converged flash platforms than direct hybrid, showing HP’s position as leading with flash.
8450 / / 20850
8440 / 20800
8400
8200

19. HPE 3PAR StoreServ platform positioning
Meet requirements from mid-range to enterprise with ONE platform
HPE 3PAR StoreServ 20000
Consolidate multiple enterprise arrays
SME to large enterprise customers
Market-leading performance
So why two different platforms and where do they fit? The 8000 series is designed as a mid-range platform which offers the kind of performance and scalability that mid-range customers need (plus a little extra). The series are designed for massive performance workloads, consolidation of multiple enterprise-class arrays and reducing footprint in large enterprises. What’s worth remembering is that both platforms run the same operating system and have the same features and functionality… move to the next slide to see the second part of this…
HPE 3PAR StoreServ 8000
All flash performance
SMB to SME requirements
Consolidation of mid-range arrays

20. HP 3PAR StoreServ Functionality
Always Available
Performance
Optimized
Management
MPH
Hardware Accelerated
Architected for Flash
Efficient and Agile
Quality of Service
Replication
Snapshot
Application Integration
Online Code Upgrades
MetroCluster Support
Performance and Capacity Planning
Centralised Management
GUI or CLI
Full RestAPI
Open and Flexible

21. Performance - HPE 3PAR StoreServ Mesh-Active cluster
Consistent performance through linear data paths
All Nodes active for all volumes
Meshed Inter Node Connect
Consistent performance

22. 3PAR Virtualization Advantages
Traditional Array
3PAR StoreServ
Each RAID level requires dedicated drives
Dedicated spare disk required
Limited single LUN performance
Dedicated pool drives
All RAID levels can reside on same drives
Distributed sparing, no dedicated spare drives
Built-in wide-striping based on Chunklets
No pools and reservation required 4 R1 5 R1 6 R6 7 R6
3PAR StoreServ Controllers 1 3 2 R1 R5 5 R1 4 7 R6 6 2 R5 3 R5
V05: updated animation
V56: added some animation showing the growth process
V36: updated traditional array layout
What is a chunklet?
Each drive is formatted into 1GB Chunklet
Think of each Chunklet being a virtual disk
Chunklets are grouped ad hoc to build Logical Disks in the RAID type and set size defined in the CPGs as well as spare capacity.
Traditional Controllers 1 R1 R1
RAID5 Set
RAID1
LUN 5
LUN 4
RAID6 Set
Spare
Spare
LUN 2
LUN 6
LUN 3
LUN 7
Physical drives and Chunklets
RAID1 Set
RAID5 Set
Snapshot Pool
Spare
Spare
LUN 0
LUN 1

23. Optimized - HPE 3PAR StoreServ Efficiency
Thin Provisioning
Deduplication
Zero Detect
16TB
1. hash signatures generated inline by the ASIC
3. only unique data written to SSD
2. bit-to-bit compare on match offloaded to ASIC
000000
Thin Provisioning: Industry leader since 2002
Thin Deduplication: Industry only HW Accelerated Dedup
Thin Compression: Future - Removes recurring patterns at bit-level by replacing them with pointer to the dictionary
Thin Compression – Summary
Planned on Gen5 ASIC systems
Available via SW upgrade – no extra licensing
LZ4 compression based algorithm CPU assisted (using Intel AVX extensions)
Relies on existing meta-data structure (Express Indexing technology)
Compression on VV basis for TPVV and TDVV
Will work on SSD and HDDs; SSDs support in first release
Ability to compress existing volumes (Dynamic Optimization)
8TB
2TB
1TB
Buffer
ZeroPage Reclaim
Allocate storage space to applications just-in-time, avoiding unused space
Removes Zeros in flight without performance impact
Keep only one copy of recurring blocks, replacing redundant copies with pointers to the unique data

24. Compaction – what counts!
Roughly Speaking…….
100TB of Hybrid 3PAR –
5% SSD> 30% SAS> 65% NL
65TB to 70TB of All Flash 3PAR
1.5:1 compaction
Same or very similar Capital or FCS model
Flash TCO will be 60-80% lower over 3-5 years
Capacity planning and management is easier on flash
Increased performance and lower latency

25. Optimized - Agility and Choice
Requirement
Solution
Absolute Performance
Oversubscription and performance
Optimised for cost - Virtual Machines
Fully or Thinly Provisioned
Thin Provisioned
Thin De-dup enabled
Compressed De-dup enabled (Future)
Optimised for cost -Database

26. Optimized - HP 3PAR Priority Optimization
Manage noisy neighbours and top talkers.
Before
After
Limit
Performance
Performance
DB 1
DB 2
DB 3
DB 4
DB 1
DB 2
DB 3
DB 4
Manage Performance
Use Priority Optimization to prioritise or restrict workloads

27. Optimized -Federation and Online Import
3PAR with Federation
Deployment
Native and Built-in
Management
One-Step
One Interface
Efficiency
Thin Aware
Performance
No Impact
Our Storage Federation vision is to create Agile datacenters that can be managed as aggregated elastic pools of capacity. In June we will be making this much more of a reality when we announce bi-directional peer motion capabilities.
This is a huge differentiator for us… particularly in enterprise environments where its common for customers to have multiple storage systems within their data center. Now they have a simple and efficient way to optimize cost by moving data back and forth based on their SLAs
So here’s just one of the many ways your customers could take advantage of this feature….
-They could run most of their dev and test on thier most cost effective platform – a 2 node 7200
-For their production workloads where they want to optimize cost – go with a 4 node 7400
-For their production workloads where they want to optimize performance - go enterprise flash with a 20800
-And finally, when they need application acceleration for their development or production workloads – go with a
And with the 20850, I’m also showing the added flexibility of essentially virtually carving up the system by IOPs/latency/bandwidth with Priority Optimization for Quality of Service to assure SLAs for their production workloads. And of course Priority Optimization could be deployed on any 3PAR system
We are also adding HDS support to our Online Import capabilities. We now support simple and efficient migration from EMC VMAX, EMC VNX and HDS.
All this can be done without the complexity and risk associated with adding a hw appliance. Instead deploy a sw refined strategy and map workloads with one click. 1
Online Import
Online Import

28. Always Available - Enterprise Data Services
RemoteCopy Replication for All Use Cases
Synchronous Replication
Asynchronous Replication
Periodic Snapshot Replication S P P S
3PAR P S
3PAR P S
3PAR
3PAR
3PAR Remote Copy sync
High Availability across metro distances (up to 5ms RTT)
3PAR Remote Copy async
Disaster Recovery across long distances (up to 10ms RTT)
3PAR Remote Copy async
Disaster Recovery across continental distances (up to 200ms RTT)

29. Always Available - Enterprise Data Services
Point In Time Snapshots and Clones
Intermediate Snapshot
Full Copy
Full Copy

30. Always Available - Enterprise Data Services
Snapshot Integration
Recovery Manager Central for vSphere
Recovery Manager for SQL, Exchange & Hyper-V
Recovery Manager for Oracle
Create application consistent snapshots for local test and recovery
Move snapshots directly to StoreOnce for remote recovery from RMC
Only delta blocks need to be copied to StoreOnce ta subsequent backups
Fast point-in-time snapshot for backups of databases
Recovery from snapshot
Exporting of database backups to other hosts
Fast point-in-time snapshot for backups of databases
Increases efficiency of recoveries
Allows Cloning and Exporting of new databases

31. Always Available - Enterprise Data Services
Snapshot Integration with Backup ISVs

32. Always Available - Enterprise Data Services
Peer Persistence Automated Failover OS
Min. 3PAR OS
Host Connectivity
VMware vSphere 5.0, 5.1
3.1.2 MU2 FC
VMware vSphere 5.5
3.1.3
3.2.1
FC, iSCSI, FCoE
Windows 2008 R2, 2012 R2
RHEL 6
3.2.2
HP-UX v3
FC, FCoE
IBM AIX 6.1, 7.1 1)

33. Management - Encryption - DAR
Self Encrypting Drives
Internal or External Key Management
FIPS Certified
No Performance Impact

34. Management – 3PAR CLI and REST API
Dashboard: Health, Performance, Capacity at a glance
Aggregation of information from up to 32 HPE 3PAR StoreServ arrays
Search: Instantly find what you want
Find objects in seconds with intelligent search that remembers previous queries
Proactive tools: Identify capacity and performance issues early
1-click templates to asses system performance health with remediation actions provided
Federation: Run workloads at the right cost and SLA
One-click data mobility via Storage Federation
The entire HPE 3PAR StoreServ portfolio managed through one single console (SSMC)

35. All Flash Reduces Complexity
Simplify your storage
Complex Management
High Power Consumption
Poor IOPS/GB
Unpredictable
Simple
Efficient
High Performance
Very Predictable NL
SAS
Flash
Flash
Big one – easier to buy, manage, upgrade, license – everything really. This is the general flash messaging. Make sure you emphasis around predictable performance on all flash. That’s the kicker.
Price Parity 1.5:1

36. Thank You!
Any Questions

37. Use Cases
3PAR StoreServ AFA

38. General Purpose Storage
Use Case 1
Complex Management
High Power Consumption
Poor IOPS/GB
Unpredictable
Simple
Efficient
High Performance
Very Predictable NL
SAS
Flash
Big one – easier to buy, manage, upgrade, license – everything really. This is the general flash messaging. Make sure you emphasis around predictable performance on all flash. That’s the kicker.

39. Database Consolidation or DB as a Service
Use Case 2
Requirement
Solution
Massive Performance / Low Latency
AFA delivers consistent low latency and high IOPs
Big one – easier to buy, manage, upgrade, license – everything really. This is the general flash messaging. Make sure you emphasis around predictable performance on all flash. That’s the kicker.
Resilience and availability
3PAR and HP XP or 7x 9s Capable
Strict RPO and RTOs
3PAR and XP Rich Data Services
Database Integration
3PAR Express Protect for Databases

40. Database DevOps Use Case 3 Solution
AFA Allows 100s of DevOps to share a platform
Copy Data Management
Copy Management allows ultra flexibility for DevOps
Big one – easier to buy, manage, upgrade, license – everything really. This is the general flash messaging. Make sure you emphasis around predictable performance on all flash. That’s the kicker.
Hyper-Visor
All Flash provides better TCO vs. old hybrid assets
Less database licenses – eliminate CPU wait time

41. Reduce Database Licensing Costs
Use Case 4
Reduce CPU wait times by up to 50-70% - Reduce CPU Core Licensing
Big one – easier to buy, manage, upgrade, license – everything really. This is the general flash messaging. Make sure you emphasis around predictable performance on all flash. That’s the kicker.
Complex Management
High Power Consumption
Poor IOPS/GB
Unpredictable
Simple
Efficient
High Performance
Very Predictable NL
SAS
Flash
Flash

42. Virtual Desktop Use Case 5 Consistent User Experience Uses less HW
Big one – easier to buy, manage, upgrade, license – everything really. This is the general flash messaging. Make sure you emphasis around predictable performance on all flash. That’s the kicker.
Uses less HW
Lower TCO
Less management
Meet SLAs

43. Massive DC Consolidation
Use Case 6
3 x EMC VMAX 40K
12 PBs Usable
21 Racks
90% HDD / 10% SSD
12 PBs Usable
3 Racks
100% SSD
1 x 3PAR StoreServ 208x0 7x
Less space
Less power
Less cooling

44. Thank you