1. Social Selling with LinkedIn Creating a Credible Presence Connecting to the Right Prospects Engagement and Communication Strategies Content Marketing and Social Selling By Viveka von Rosen

2. Profile Optimization Class Two

3. Steps to Take: A Few Interesting Statistics followed by the your first LinkedIn Steps: Step 1: Setting Your Foundations Step 2: Preparing Your Foundation Step 3: Branding and Content Creation Step 4: The Finishing Steps Resources to Download: LinkedIn Profile QuestionnaireLinkedIn Profile Questionnaire 3

4. “A LEAD is someone in a company, business, industry or organization who you find (or attract) that has a perceived need for your product or service, is aware of that need, and has the desire and ability to purchase your product or service. ” What is a Lead?

5. Step 1: Setting Your Foundations Goal Setting (Prioritize) Keyword Gathering Keyword Placement 5

6. Goal Setting: Prioritize Why do you think you are on LinkedIn? How are you going to use it?  Finding Leads / Lead Generation  Engaging with Prospects  Setting yourself up as a thought-leader or subject matter expert  Generating visibility for your business  Other 6

7. Getting Clear on Your Audience Do you know exactly who your audience/tribe/market is? (You can have more than one – but make sure they are defined) – Who are they? – What gender? – What age? – What race? – What economic classification / income bracket? – What do they like? – How do they spend their free time? – What is their Point of Pain? 7

8. Gathering Your Materials What Marketing Collateral have you already created that you can repurpose for your LinkedIn profile? – Resume – Company Bio – Personal Bio – Business Mission and Vision Statement – Personal Mission Statement – Videos – Photos – Presentations 8

9. Step 2: Preparing Your Foundation A.Profile Settings B.Keyword Gathering C.Keyword Placement 9

10. A. Profile Settings Are your LinkedIn privacy and settings protecting you? 10

11. Accessing Your Settings 11

12. Account Settings 12

13. Email Addresses Keep LinkedIn from duplicating your account 13 Add ALL your email addresses Consider creating a unique LinkedIn email address Choose which address you want your connections to see - Primary

14. LinkedIn Help 14

15. Contacting Help – Duplicate Accounts 15

16. Add Phone Number for Sign In Backup 16

17. Select Your Language 17

18. Check your Activity (Yikes!) 18

19. Do You Want AutoPlay? (Probably Not) 19

20. Do You Want to see OTHER’s Profile Photos? Sure.. Why Not? (Except Recruiters) 20

21. Make Sure to Request and Archive! 21

22. Third Party Apps 22

23. Delete Unfamiliar 3 rd Party Apps 23

24. On Twitter? Only add Professional Accounts 24

25. Manage Your Account 25

26. 26

27. Ranking 27

28. Connections Visibility: Important! 28

29. Viewers Also Viewed (Competitors/Colleagues) 29

30. Profile Visibility: To be Anonymous or Not? 30

31. News: Reputation Management 31

32. Blocking Management 32

33. Ads and Stuff 33

34. Email Frequency 34

35. Turn Most ON! 35

36. Benefit of Premium Account: OpenLink 36

37. Group Invite and Notifications 37

38. Um… no thanks... 38

39. Do you know the best keywords and search terms you can use to get found on LinkedIn? (Check Worksheet) B. Keyword Gathering 39

40. LinkedIn Search 40

41. Questionnaire List 41

42. Add to Your List 42

43. Knowing where to put your keywords and what your character limits are per section. C. Keyword Placement 43

44. Prioritize 44

45. Title Fields 45

46. Interests 46

47. A.Profile Content B.Adding Media C.Customizing Your Links Step 3: Branding & Content Creation 47

48. Check how and where people are finding you in Who’s Viewed Content is still KING! 48

49. Creating powerful branded profile content to engage and attract! Professional Headline A. Profile Content 49

50. Summary Section 50

51. Add media for branding and credentials Profile Photo - Change in Edit Profile B. Adding Media 51

52. Adding Files to Your Summary, Experience and Education 52

53. Creating more traffic and a better Google presence Public Profile URL C. Customizing Your Links 53

54. Website Links 54

55. Remember MOBILE Summary Links Keywords! C. Customizing Your Links 55

56. A.Content Content Content B. Recommendations and Endorsements C.Additional Sections D.Additional Information Additional sections to add a final polish to your profile Step 4: The Finishing Steps 56

57. EXPERIENCE 1000 Characters Location Links Special Characters A. Content Content Content 57

58. Add additional relevant experience (not just Jobs) 1000 Characters Testimonials? More Work Experience 58

59. 1000 Characters Traditional and non-traditional Add any relevant info to description Education 59

60. What’s the Difference? B. Recommendations and Endorsements 60

61. Best Practices for Recommendations Go to www.linkedin.com/recs/ask Choose the Experience or Education you would like to be recommended for Tell the person how you know them Give them some speaking points If the person is very busy and you know them quite well you could offer to write a first draft for them 61

62. Best Practices for Endorsements 62

63. Projects Publications Certifications Education Volunteer Work Organizations C. Additional Sections 63

64. Advice for Contacting D. Additional Information 64

65. Do you know your goals for being on LinkedIn? Do you know your keywords? And where to put them for better visibility? Have you adjusted your settings for better privacy and engagement? Have you gathered your marketing materials? Do you have, and have you added the media you need for better branding? Did you customize your web links? Have you requested and given Recommendations? Have you requested and given Endorsements? Have you added additional information? Do you feel your LinkedIn profile is complete? What are the next 3 steps you’ll take? Are you ready for Class Three: Connecting and Engaging with LinkedIn? Wrapping Up 65