1. NCSU - ECI 517 Fall 2012 September 9, 2012 Group #2: Marion Dickmann, Luis Krug & Melissa Thorpe Hill

2. What is a Blog? Although there is no one universally accepted definition, a weblog or “blog” is an online journal presented in reverse chronological order – you read it from the bottom up!

3. Blog History Justin Hall

4. Blog History Justin Hall Jorn Barger

5. Blog History Justin Hall Jorn Barger Peter Merholz

6. Blog History Justin Hall Jorn Barger Peter Merholz Word of the Year

7. Blog History Justin Hall Jorn Barger Peter Merholz Word of the Year 32 million Americans read Blogs

8. Blog History Justin Hall Jorn Barger Peter Merholz Word of the Year 32 million Americans read Blogs $100 million worth of Blog ads are sold

9. Blog History Justin Hall Jorn Barger Peter Merholz Word of the Year 32 million Americans read Blogs $100 million worth of Blog ads are sold 152 million Blogs active

10. Types of Blogs There are many types of Blogs, but we are going to focus on what we consider the four main types of Blogs.

11. Types of Blogs There are many types of Blogs, but we are going to focus on what we consider the four main types of Blogs. Personal Blog - An online diary or journal

12. Types of Blogs There are many types of Blogs, but we are going to focus on what we consider the four main types of Blogs. Personal Blog - An online diary or journal Corporate or Organizational Blog - Used to familiarize potential customers or employees with the company goals, products or purpose

13. Types of Blogs There are many types of Blogs, but we are going to focus on what we consider the four main types of Blogs. Personal Blog - An online diary or journal Corporate or Organizational Blog - Used to familiarize potential customers or employees with the company goals, products or purpose Media Blogs - Revolve around the type of media used such as video or audio

14. Types of Blogs There are many types of Blogs, but we are going to focus on what we consider the four main types of Blogs. Personal Blog - An online diary or journal Corporate or Organizational Blog - Used to familiarize potential customers or employees with the company goals, products or purpose Media Blogs - Revolve around the type of media used such as video or audio Genre or Topic Blog - Discusses anything such as art, history, sports, etc.

15. Why Blog? There are almost as many reasons one would establish a Blog as there are bloggers

16. Why Blog? There are almost as many reasons one would establish a Blog as there are bloggers Networking

17. Why Blog? There are almost as many reasons one would establish a Blog as there are bloggers Networking Advertising

18. Why Blog? There are almost as many reasons one would establish a Blog as there are bloggers Networking Advertising Commentary

19. Why Blog? There are almost as many reasons one would establish a Blog as there are bloggers Networking Advertising Commentary Recruiting

20. Why Blog? There are almost as many reasons one would establish a Blog as there are bloggers Networking Advertising Commentary Recruiting Education

21. Why Blog? There are almost as many reasons one would establish a Blog as there are bloggers Networking Advertising Commentary Recruiting Education Expression/Catharsis

22. Why Blog? There are almost as many reasons one would establish a Blog as there are bloggers Networking Advertising Commentary Recruiting Education Expression/Catharsis Reporting/Journalism

23. Blog Advantages Unlike emails, chat rooms, discussion boards and other forms of internet communication, Blogs allow for the following:

24. Blog Advantages Unlike emails, chat rooms, discussion boards and other forms of internet communication, Blogs allow for the following: Global Accessibility

25. Blog Advantages Unlike emails, chat rooms, discussion boards and other forms of internet communication, Blogs allow for the following: Global Accessibility Fewer Controls

26. Blog Advantages Unlike emails, chat rooms, discussion boards and other forms of internet communication, Blogs allow for the following: Global Accessibility Fewer Controls Linking

27. Blog Advantages Unlike emails, chat rooms, discussion boards and other forms of internet communication, Blogs allow for the following: Global Accessibility Fewer Controls Linking Multiple Authors

28. 5 Steps to Creating a Blog Step 1: Choose a Blog platform

29. 5 Steps to Creating a Blog Step 1: Choose a Blog platform Step 2: Select a name and provide any personal information you would be willing to share publicly

30. 5 Steps to Creating a Blog Step 1: Choose a Blog platform Step 2: Select a name and provide any personal information you would be willing to share publicly Step 3: Choose a design from among the standard options provided on the platform

31. 5 Steps to Creating a Blog Step 1: Choose a Blog platform Step 2: Select a name and provide any personal information you would be willing to share publicly Step 3: Choose a design from among the standard options provided on the platform Step 4: Write whatever you’d like to share in your blog, and make it publicly available

32. 5 Steps to Creating a Blog Step 1: Choose a Blog platform Step 2: Select a name and provide any personal information you would be willing to share publicly Step 3: Choose a design from among the standard options provided on the platform Step 4: Write whatever you’d like to share in your blog, and make it publicly available Step 5: Allow readers the opportunity to respond to your posts, allowing for a free flow of posts and communication

33. Congratulations! You are now the proud author of one of over 156 million public Blogs available on the internet

34. Resources www.en.wikipedia.org/wiki/Blog www.problogger.net/archives/2006/02/14/blogging- for-beginners-2 www.problogger.net/archives/2006/02/14/blogging- for-beginners-2 www.progbloggerbook.com www.blogmastermind.com http://nymag.com/news/media/15971/ http://www.timetoast.com/timelines/history-of- blogging http://www.timetoast.com/timelines/history-of- blogging