1. How Britain is doing social Mark Frary, Travel Perspective @markfrary, @socialtrav

2. Survey Carried out in March and April We spoke with tourism businesses from all parts of the UK – hotels, attractions, DMOs and tour operators – about their social media Sample included users and non-users of social media

3. Is social media important to you?

4. Some surprises

5. What is a picture worth?

6. And a moving picture?

7. Why not on social? 2.6% of respondents not on social

8. Marketing channels

10. Paying bloggers?

11. Effectiveness of channels

12. Takeaways Social media is important Many not doing because of staffing issues Opportunities for bloggers/digital marketing agencies

13. Takeaways Email marketing dominates and is effective Facebook advertising popular and effective On other major networks, organic more effective than paid

14. Takeaways Limited working with bloggers Low take-up of paid content marketing Instant messaging next big thing?