1. Local Traffic Mastery Split Testing Ads

2. What is a Split Test? Testing Ads for performance against each other

3. Applies to Emails Ad Elements Headline Images Layout Landing pages Blog post titles and of course Facebook Ads Webinar Pages Page elements Headline Images Layout

4. Everything can be tested

5. What Elase Can you Test Colors of key elements like the Call To Action Images Texts (Try AdEspresso Vs. Start optimizing your Facebook Ads with AdEspresso) Call to Actions (Sign Up Vs. Count me in!) Element Position (Signup form on the left or right side of the page) Audience Targeting (for advertising, Men Vs. Women)

6. Ads Design 1.Image 2.Post Text 3.Placement (where your ads are displayed) 4.Landing Page 5.Headline

7. Ads Targeting Country Gender Interests Age Custom Audiences Relationship Status Purchase Behaviors Education Level

8. Others Ad Type Bidding (oCPM, CPC, CPM) oCPM Optimization (Clicks, Conversions, Engagement)

9. How to structure your test

10. Campaigns Running split tests across multiple campaigns is risky Hard to analyze and compare the data Good when you’re testing two extremely different variations

11. AdSets Define the budget and the audience for targeting. Best level to test your demographic audiences If you have a $10 budget and want to test Male Vs. Female you can create 2 AdSets with a $5 budget each, one targeting Men and one Women.

12. Ads Ads contains your designs and are usually used, within an AdSet to test images, texts, headlines.

13. Split Test Example 5 pictures and gender Adset 1 – Target Men – $5 Image 1 Image 2 Image 3 Image 4 Image 5 Adset 2 – Target Women – $5 Image 1 Image 2 Image 3 Image 4 Image 5

14. Split Test Calculator https://vwo.com/ab-split-test-significance-calculator/

15. What to do With Split Test Results Stop underperforming ads Redistribute budget Test and Scale