2. Imaginative and inviting, PRIMATERRA is Italian by design. PRIMATERRA brings Italy to the all levels of consumers with its quality, value and unique identity as a wine for the everyday choice. Dynamic, delicious and colorful, the wines are styled to be enjoyed by everyone. PRIMATERRA wines originate from regions in Italy where the land, climate, and growing styles have proven to yield character and quality. PRIMATERRA wines are produced from fruit grown in Veneto, Puglia and Sicily. The wines are crafted to be juicy, delicious and refreshing. Italian wine is one of the most complex sectors for the inexperienced consumer- PRIMATERRA solves this dilemma: the brand exudes a convivial quality and flair, and serves as a welcomed departure from convention. PRIMATERRA is what it means to be MADE IN ITALY today.

6. What is a kiss? A pink apostrophe between the words t’amo (I love you). And what is a glance between two women who know what they want? A Rosé Primaterra. To be kissed!

7. The king of Chardonnays is loved by the queen bee. She is simply going crazy for him. “Bzzzzz… I can’t keep it straight. I want one more glass!”

8. Grigio (grey) is the sky, grigio are the clouds, grigio is the rain, but when the grigio is pinot it is a whole other story! A pinot grigio that will leave your mouth open! or closed! Depending on what kind of fish you are…

9. …What a great Pinot Noir, just like the French do... Liar, liar, what are you talking about... this is a great Italian Pinot Nero!

10. Sincere, joyful, and celestial. You know it, you taste it and you are fast in heaven. An immediate saint! Saintgiovese (Sangiovese). One glass conquers you, two glasses and you feel better, three glasses and you feel higher: in heaven! Extraordinary Sangiovese!

11. What comes first, the chicken or the egg? The answer is easy: neither! First comes the Primitivo! A strong wine, vigorous with a lot of personality. A real king (of the coop)!