1. The American Legion Final Presentation 3/1/16

2. Communication Challenge Building awareness of PTSD in a way that will not make veterans and their families feel like victims and helpless.

3. Tagline United In Brotherhood Against PTSD The American Legion

4. Creative Platform Raise awareness through television commercials outlining the symptoms (PSA) Raise awareness for various treatment options Testimonials Blog about veterans who suffer from PTSD and talk about the struggles they have gone through Blogs about PTSD Awareness and Experience

5. Communication Target Veterans Seek help if they are struggling with PTSD Loved ones Recognize the signs of PTSD

6. Blogs/Sources

7. Blog Quotes

8. Communication Platform TONE: Non-threatening. Confrontational. Conversational. United. SOCIAL MEDIA: ●Blog Posts ●YOUTUBE: Am. Legion Interviews with Veterans and Families with PTSD TELEVISION ●:15 sec to :30 sec spots with Am. Legion members about PTSD RADIO: American Legion Interviews ●NPR/Michigan Radio Interviews

9. Commercial Ad Sample 15 Second commercial featuring quotes from different blog post Each quote will will give insights into veterans daily struggle with PTSD A music overlay will accompany the quotes as well as the tagline for the final clip United In Brotherhood Against PTSD The American Legion

10. Media Flowchart

11. American Legion Post Activation Kit Simple Print Ads using blog quotes Posters Flyers Brochures More in depth information on what the American Legion can offer to Veterans