1. Vintage design meets the modern world.

2.  Features:  Cruiser style  Lightweight aluminum frame  Single speed  Padded spring saddle seat for comfort  Options:  9 colors (no cost)  Basket, bell, cup holder, handlebar light  Price:  Base price $250.00

3.  Male and Female Urban Boomers  Over half of male riders are 55 and over  46% of riders are women  65% household incomes over $50,000  Ease of commuting  Accessories add appeal  Personalization

6.  1950’s street  Business woman in office  Busy office setting  Leaves building and enters street

7.  Beach cruiser on street  Woman leaves for beach  “The all-new Acme Beach Cruiser: it’s a way of life.” Cycling Holland, n.d.

8.  1950’s theme for advertisements  Classic 1950’s clothing and settings  American lifestyle  Workforce  Male and female appeal  Classic meets modern  Practical and fun  More than a bike-it’s a way of life

9. kellidahlberg@collegeforamerica.org 308.760.5555

10.  Cycling Holland: Light, wind, water. (n.d.). Retrieved October 30, 2014, from http://cycleseven.org/cycling-holland-light-wind-water  Early Los Angeles City Views (1925). (n.d.). Retrieved October 18, 2014, from http://waterandpower.org/museum/Early_City_Views%20(1925%20+)_Page_4.html  Hooley-Block, B. (2012, January 12). New York City 1950's. Retrieved October 18, 2014, from http://pictify.com/138588/new-york-city-1950s