1. Lending. Supporting. Inspiring. Making Your Brand Internet Famous Presented by: Luna Vega

2. 2 www.accionusa.org

3. 3 Poll time Please take our poll

4. 4 www.accionusa.org STATISTICS Understanding where users spend their time Youtube incurs 3 billions views per day Facebook has more than 750 million active users Twitter has more than 100 million active users Groupon 50 million subscribers Yelp surpasses 15 million reviews Foursquare 10 million users

5. 5 www.accionusa.org BENEFITS | The power of targeting The Web is decentralized (recommended read: Clay Shirky) Limitless online communities: ex Ravelry 29,319 Followers Research where your targeted demographic spends time  SOME TOOLS: Twitter search, Twubs, Listorious Geo targeting  Groupon, Yelp, Foursquare, Gowallla Consumers have the power to instantly recommend or critique your brand

6. 6 www.accionusa.org The FACTS | What is Internet Fame SEO, page ranking: How does your website rank on Google Sites Linking in How many blogs refer back to your website Engagement – re-tweets How often is your content re-tweeted Influential Reach How often do users engage with your brand

7. 7 www.accionusa.org SOCIAL MEDIA SUCCESS STORIES Story 1: After creating a blog friendly website and putting in place social media campaign: 50% of their business comes from Facebook, Twitter and their blog Story 2: Restaurant created a web radio show: cult like following and increased their revenue by 30% Story 3: Clothing store provided 10% discounts for every check-ins: put their store on the map and generated buzz

8. 8 www.accionusa.org Poll time Please take our poll

9. 9 www.accionusa.org MEASURING | how influential is your brand These tools measure your brand’s online reach:  Website ranking: ALEXA  & Google Analytics  Facebook: Edgerank Cheker  Social Media: KLOUT

10. 10 www.accionusa.org MECHANICS | Social Media campaign SEEDING: placing of content on highly trafficked websites, message boards, forums etc CONVERSION: the ratio of visitors who convert casual content view into desired action (website visit, purchase etc..)

11. 11 www.accionusa.org OPTIMIZING | Content that peaks interest Photos Videos Tips Jokes Unique industry content Contests / Promotions

12. 12 www.accionusa.org PROCESS | Social Media campaign Research *Keywords *Demographic *Online communities *Blog hit list *Opportunities *Strategy Prepare *Objectives *Editorial voice *Create content *Editorial calendar Activate *Set-up *Manage your calendar *Manage your community Analyze *Analytics *Confirm goals & objectives CONSISTENCY IS KEY so it’s important to plan in advance

13. 13 www.accionusa.org 1. Research Research online demographics segments that could convert into potential customers Research pop culture content and decide what is relevant to your brand Create blog hit list Put together a strategy: Coupons for checking-in; Groupons for a special occasion etc… See what type of content is missing out there: how can you bridge the gap

14. 14 www.accionusa.org 2. Prepare Specifying your brand’s vision Set-up a social media dashboard: Hootsuite, Tweetdeck, Sprout Social, Postling Set-up a professional Facebook page Create calendar Prepare content

15. 15 www.accionusa.org 3. Activate Post content and set-up ahead of time Connect with your customer Post content that inherently attracts interaction Encourage users to 'like' your content Use photos & videos as often as possible Start conversations Create partnerships, contests & online sales

16. 16 www.accionusa.org 4. Analyze Measure which content is most effective Tools to use: Hootsuite; Klout; Google Analytics Analyzing success rate enables you to repeat cycle ABOVE

17. 17 www.accionusa.org Thank you In 2008, I took an Accion small business loan to kick-start my first business. The knowledge and experience I gained through it has helped me get where I am today. A successful second business that has been operational for the last two years.