1. LINKING MEDIA DATA TO OUTCOMES From the global media analyst team at 1615 M Street, NW; Suite 750 Washington, DC 20036 USA Tel 1.202.842.1818 carma.com

2. 1615 M Street, NW; Suite 750 Washington, DC 20036 USA Tel 1.202.842.1818 carma.com MAKING THE CONNECTIONTHE SCORECARD CARMA provides deep media data and several metrics that lend well to connecting outputs with outcomes. CARMA will support its clients in making the connection to other data points and gauging those against pre-set, measurable objectives 2

3. 1615 M Street, NW; Suite 750 Washington, DC 20036 USA Tel 1.202.842.1818 carma.com MEASURING AT ALL STAGES OF INFLUENCE LINKING MEDIA DATA TO OUTCOME DATA CARMA data Client data 3

4. 1615 M Street, NW; Suite 750 Washington, DC 20036 USA Tel 1.202.842.1818 carma.com CARMA Exports select data points to be aligned with clients’ web analytics and/or other outcome data: #of articles by date # articles X average favorability by date # articles X average favorability X reach by date Media performance data can be: 1.simply graphed alongside call centre and web data, or (more elaborately)… 2.…Correlated statistically to demonstrate a relationship (CARMA Connect) MEDIA PERFORMANCE DATA + CALL CENTER DATA + WEB ANALYTICS 4

5. 1615 M Street, NW; Suite 750 Washington, DC 20036 USA Tel 1.202.842.1818 carma.com CARMA Connect is a statistically sound method that provides you with hard data: Demonstrating tangible ROI Illustrating the real value of your media coverage Helping you move beyond the anecdotal and intuition toward data-driven decision-making Helping you maintain or grow your budgets and staffing levels CARMA CONNECT: LINKING MEDIA PERFORMANCE TO TANGIBLE OUTCOMES 5