1. Maximize Your Web site and Build Your Business

2. ABOUT US Pen Publishing Interactive, Inc.  VP of Marketing  Founded in 1994  Web hosting and software development  Developed & hosted 1000’s of web sites  Developed a powerful CMS - FlipperSiteDeveloper

3. Traditional marketing is dead!

4. OVERVIEW  Traditional vs. E - Marketing  Web Technology  Web Site Best Practices  Q & A

5. E-MARKETING DEFINED Internet or E-marketing is the process of growing and promoting an organization using online media. Source: www.wikipedia.org

6. E – MARKETING STRATEGY  All roads to the web site  Choose the appropriate tools  Surveys  Capture contact information  Content – brief, clear, educational and benefit oriented  Tracking process

7. TECHNOLOGY RSS Feeds Blogs Video Intranet SEO SEM CSS Web 2.0 Microsite Landing Pages Sitemap Java Script CMS Email Marketing HTML Ajax Behavioral Targeting Podcasts PPC Keywords Flash Social Marketing E-commerce Breadcrumbs Analytics Tag Clouds A/B Testing XHTML Multivariable Testing

8. WEB SITES – BEST PRACTICES Usability Design SEO – Search Engine Optimization Analytics Message Testing

9. WEB SITES – BEST PRACTICES Usability  “Don’t make me think” – Steve Krug  Make things obvious  Content  Headlines  Navigation should be logical  Name your pages  Site search  Breadcrumbs  Usability testing

10. WEB SITES – BEST PRACTICES

11. Usability  “Don’t make me think” – Steve Krug  Make things obvious  Content  Headlines  Navigation should be logical  Name your pages  Site search  Breadcrumbs  Usability testing

12. WEB SITES – BEST PRACTICES What we design for…The reality…

13. WEB SITES – BEST PRACTICES Usability  “Don’t make me think” – Steve Krug  Make things obvious  Content  Headlines  Navigation should be logical  Name your pages  Site search  Breadcrumbs  Usability testing

14. WEB SITES – BEST PRACTICES

15. Usability  “Don’t make me think” – Steve Krug  Make things obvious  Content  Headlines  Navigation should be logical  Name your pages  Site search  Breadcrumbs  Usability testing

16. WEB SITES – BEST PRACTICES

17. Usability  “Don’t make me think” – Steve Krug  Make things obvious  Content  Headlines  Navigation should be logical  Name your pages  Site search  Breadcrumbs  Usability testing

18. WEB SITES – BEST PRACTICES Design  Strategy – Purpose – Goal  Who, what and why  Keep it simple  Brand extension  Flash – minimal  Advertise on your own site

19. WEB SITES – BEST PRACTICES SEO  Relevant Search terms & content  Simple URL’s – no &, =, ?  Page titles, meta descriptions, keywords and robots  Alternate tags (alt tags) to describe images  Sitemaps: Google & Yahoo  Internal linking to most important content  Try to get other sites to link to yours  Press releases

20. WEB SITES – BEST PRACTICES

22. SEO  Relevant Search terms & content  Simple URL’s – no &, =, ?  Page titles, meta descriptions, keywords and robots  Alternate tags to describe images  Sitemaps: Google & Yahoo  Internal linking to most important content  Try to get other sites to link to yours

23. WEB SITES – BEST PRACTICES

25. SEO  Relevant Search terms & content  Simple URL’s – no &, =, ?  Page titles, meta descriptions, keywords and robots  Alternate tags to describe images  Sitemaps: Google & Yahoo  Internal linking to most important content  Try to get other sites to link to yours

26. WEB SITES – BEST PRACTICES Analytics  Grocery store  Tracks –  How many visitors,  Length of visit  Top content pages were viewed,  How did they find you  Which keywords were used  Which pages they exited on  Technical info – OS, browser, resolution

27. WEB SITES – BEST PRACTICES

33. Message Testing  A/B Split  Multivariable  What to test?  Title  Images  Layout  Selling Proposition  Conversion Incentives

34. WEB SITES – BEST PRACTICES

35. Message Testing  A/B Split  Multivariable  What to test?  Title  Images  Layout  Selling Proposition  Conversion Incentives

36. WEB SITES – BEST PRACTICES

37. OVERVIEW Technology Web Trends & Statistics Traditional vs. E - Marketing Web Site Best Practices Q & A

38. Contact: Mael Hernandez Pen Publishing Interactive, Inc. 316-651-0551 maelh@penpublishing.com www.flippersitedeveloper.com www.penpublishing.com

39. Maximize Your Web site and Build Your Business