2. BENSON NWAORGU (2015-2016) Can Bait-and-switch help customers find their product online?

3. INTRODUCTION What does the Federal trade commission Act says about this? Defn; Bait-and-switch (5TH JAN 2012) The Commission will find an act or practice deceptive if there is a misrepresentation, omission, or other practice, that misleads the consumer acting reasonably in the circumstances, to the consumer's detriment, Section 5 of the FTC Act declares unfair or deceptive acts or practices unlawful. Section 12 specifically prohibits false ads likely to induce the purchase of food, drugs, devices or cosmetics. What IS and What is NOT! eg Unfair Acts or Practices An act or practice is unfair where it Causes or is likely to cause substantial injury to consumers which Cannot be reasonably avoided by consumers Is not outweighed by countervailing benefits to consumers or to competition Deceptive Acts or Practices An act or practice is deceptive where, A representation, omission, or practice misleads or is likely to mislead the consumer; A consumer’s interpretation of the representation, omission, or practice is considered reasonable under the circumstances; and The misleading representation, omission, or practice is material. Hovering in the box http://www.1v1y.com/http://www.1v1y.com/ use this

4. PURPOSE OF THE PAPER Price Promotion Shopping design Choice brand eg awareness, Credit card purchases, eg costs Online sales Growth Bait Advertising

5. RESEARCH QUESTIONS How can we as individual sales person use the bait- and switch technique to open mores sales conversation? How is sales online different when compared to offline ? Does Bait and switch advertising increase sales online?

6. METHODOLOGY A survey was conducted with 18 shopper via online and offline platform but focused more on response from online users The questionnaire included introduction, bait and switch smart coined questions, timing and motivational questions (drivers to online store) Based on our experiment, we Analyzed our result Awareness of BS was 100% but seemed differently when asked if victimized

7. KEY FINDINGS It’s a Form of Advertising here This drives consumers to talk about their experience after taking the bait Payment via credit card encourages shopping without emotional feelings Its illegal but no one feels hurt about it, because decision are made without been compelled Time lag usage could be a useful tool to even broad cast online and offline consumers which in turn will increase online traffic and drive WOM

8. MANAGERIAL IMPLICATIONS Marketing Managers who “’stay in the box’” with the rules could win more consumers for their brand Managers should take advantage of such platform to increase their awareness of other product in their portfolio RESEARCH LIMITATION Due to timing, the sample size was small and not a lot of research papers was found, so its was a bit tough Consumers dont give their feedback on experience

9. Why dont you just eat the bait?

10. ANY QUESTION?