1. & Trude Alnæs – Coca-Cola Norge - 13.01.2011 Classified - Internal use

3. WHAT IS PIMP YOR CAMPINGVOGN? Based on the MTV show : ”Pimp my ride” We are recruiting a person who will get their caravan pimped in the mountain in Jan 2010 Coca-Cola in cooperation with partners will provide serious pimping. I.e.. Own cooler, products, and interior/exterior to provide the nicest caravan ever Adverts in winter related/ target group medias Media cooperation with Fri Flyt and MTV Big potential in social medias among teens THREE FACES OF CONCEPT: FACE 1 : Requirement, supported with media, bought and social. Nov 2009 FACE 2: Top 5 candidates announced - collect votes to win. Credible, big spread within social medias. Dec 2009 FACE 3: Announcement of winner- Massive PR coverage, editorials by MTV/ Fri Flyt, Release- event to support the launch of the pimped caravan. Jan 2010 FACE 4: Competition and freeride with the winners. April 2010 THE CONSEPT Classified - Internal use

4. Face 1 Reqruitement Timing: 15 nov-13 dec 2009 Classified - Internal use

5. PRINT AD. IN FRI FLYT MAGAZINE Side 1Side 2 Classified - Internal use

6. PIMPYOURCAMPINGVOGN.NO Classified - Internal use

7. BANNER ADVERTISEMENT WINTER/TEEN MEDIA Classified - Internal use

8. PROMO SPOT ON MTV 3 WEEKS Classified - Internal use

9. GERILLIA MARKETING IN HEMSEDAL Profiled camper is showcased in entry area of skiresort to promote pimpyourcampingvogn.no and create attention to consept Posters/ flyers/ doorhangers at all caravans in Hemsedal Posters in other relevant spots in Hemsedal as grocery stores, cafees, afterski, clubs etc. Classified - Internal use

10. FACEBOOK GOAL: REQRUITEMENT AND AWARENESS Classified - Internal use

11. Face 2 Top 5 candidates Timing: 15 nov-13 dec 2009 Classified - Internal use

12. THE 5 FINALISTS Classified - Internal use

13. BLOGG EXAMPLE Classified - Internal use

14. RESULTS BEFORE WINNER ANNOUNCEMENT 950 participants in 4 weeks 86 358 votes for the 5 finalists 36 640 visits and 21 682 unique visits on pimpyourcampingvogn.no 53 939 side views 4 minutes average time spent on sight Great response on consept by opinion leaders within ski/snowboard society Editorials in Fri Flyt Big word of mounth effect Facebook as main social media channel 48% from facebook to sight Classified - Internal use

15. RESULTS SO FAR (before winner is announced): 950 participants in 4 weeks 86 358 votes for the 5 finalists 36 640 visits and 21682 unique visits on pimpyourcampingvogn.no 53 939 side views 4 minutes average time spent on sight Great response on adverts in Fri Flyt Editorials in Fri Flyt Banner ads in relevant winter-related sights Gerilia marketing in Hemsedal Big word of mounth effect Facebook as main social media channel 48% from facebook to sight Classified - Internal use

16. Face 3 Announcement of winner and actual pimping Timing: 10 Jan – 16 Jan Classified - Internal use

18. Winner: Kollektivet - 4 freeriders located in Trondheim Totalt votes for all candidates: 86360 - Kollektivet: 36983, 42.8% Photo: Niklas Lucien Wulsin Weihe Classified - Internal use

19. Photo: Peter Gløersen / Fri Flyt Classified - Internal use

20. EXTENSICE PR COVERAGE Classified - Internal use

21. RELEASE PARTY 16.JAN Classified - Internal use

22. BEFORE Classified - Internal use

23. AFTER Classified - Internal use

27. Freeride competition Classified - Internal use

31. 20112010 Classified - Internal use

32. Takk for oppmerksomheten! Classified - Internal use