1. Social Media in 2016 The Customer Era @deanlangasco @thewebbureau Digital Training Manager

3. THE ROLE OF THE MARKETER HAS CHANGED

4. PEOPLE DON’T CARE ABOUT YOU @thewebbureau

6. THE ROLE OF THE MARKETER HAS CHANGED NOT ABOUT YOUR CHOICES OF SOCIAL MEDIA CHANNEL @thewebbureau

7. THE ROLE OF THE MARKETER HAS CHANGED HOW DO YOU MAKE SURE YOUR CUSTOMER THINKS OF YOU WHEN THE TIME COMES AND THEY NEED YOUR TYPE OF PRODUCT?

11. THE ROLE OF THE MARKETER HAS CHANGED 1.CUSTOMER AT CENTER OF EVERYTHING YOU DO 2.CONTENT BASED ON YOUTILITY @thewebbureau

12. THE ROLE OF THE MARKETER HAS CHANGED 1. CUSTOMER AT CENTRE OF EVERYTHING YOU DO @thewebbureau

13. THE ROLE OF THE MARKETER HAS CHANGED

15. Does the experience your customer has on your social media echo the experience you want them to have with your business overall? @thewebbureau

16. THE ROLE OF THE MARKETER HAS CHANGED CUSTOMER EXPERIENCE IS YOUR BIGGEST MARKETING TOOL @thewebbureau

17. THE ROLE OF THE MARKETER HAS CHANGED Gartner found that over 90% of businesses surveyed are saying that that customer experience will be the main way they compete in 2016. This has been coined as the ‘Era of the Customer’. @thewebbureau

19. THE ROLE OF THE MARKETER HAS CHANGED

20. ELECTRIC IRELAND Thank you video idea

21. THE ROLE OF THE MARKETER HAS CHANGED @thewebbureau

22. THE ROLE OF THE MARKETER HAS CHANGED @thewebbureau

23. THE ROLE OF THE MARKETER HAS CHANGED 2. YOUTILITY @thewebbureau

25. THE ROLE OF THE MARKETER HAS CHANGED HOW DO YOU MAKE SURE YOUR CUSTOMER THINKS OF YOU WHEN THE TIME COMES AND THEY NEED YOUR TYPE OF PRODUCT?

26. THE ROLE OF THE MARKETER HAS CHANGED COCA COLA

27. THE ROLE OF THE MARKETER HAS CHANGED

28. COCA COLA They need to develop content that makes a commitment to making the world a better place and to develop value and significance in people’s lives…while at the same time driving business objectives for Coca-Cola

30. THE ROLE OF THE MARKETER HAS CHANGED

31. ELECTRIC IRELAND

32. @thewebbureau

34. THE ROLE OF THE MARKETER HAS CHANGED So how to apply this to what we do as Marketers in the hospitality industry? @thewebbureau

35. HOW TO GET ME TO THINK OF YOU FIRST WHEN I NEED YOUR SERVICE PUT ON EVENT FOR ME AND PEOPLE LIKE ME CREATE A DOWNLOADABLE GUIDE TO PUTTING ON THE PERFECT EVENT CREATE SPREADSEET TEMPLATES TO HELP KEEP MY EVENT ORGANISED SHARE LINKS WITH ME ON LINKEDIN OR BY E-MAIL THAT HELP ME SHARE MY CONTENT @thewebbureau

36. The businesses that care the most about their customers (and their staff) will succeed. @thewebbureau

37. THE ROLE OF THE MARKETER HAS CHANGED ARE YOU ASKING YOURSELF THE RIGHT QUESTIONS? @thewebbureau

39. THE ROLE OF THE MARKETER HAS CHANGED

40. Video of how to access your parking / Thank you videos Content links in your e-mail signature Periscope around your area each day – what’s going on not just in your hotel Invite most connected customers to stay on you in return for them blogging / vlogging about their experience Surprise Surprise – partner with others to regularly blow people away – get people to share stories of why someone should win Find out everyone’s needs and create content that answers those needs Sent ideas to people in advance of them coming to your town – get partners to contribute. Welcome pack.

41. THE ROLE OF THE MARKETER HAS CHANGED “Care immensely or die” Gary Vaynerchuk

42. www.thewebbureau.com @deanlangasco Facebook at Your Service! Facebook Masterclass for Hospitality 6 th April – W5