1. CREATE FOCUS AND SIMPLIFY YOUR MARKETING EFFORTS WITH A MARKETING PLAN FOR YOUR TRANSLATION BUSINESS CTA 2016 © Tess Whitty - @Tesstranslates1

2. Do you hate marketing? CTA 2016 © Tess Whitty - @Tesstranslates2

3. Benefits of having a marketing plan CTA 2016 © Tess Whitty - @Tesstranslates3  Prevents waste of time  Brings focus on your target market  Gives direction for your efforts  Creates new leads and networking opportunities  Produces more clients and more money  Measures your progress

4. Steps 4 AnalyzePlanImplementAnalyze CTA 2016 © Tess Whitty - @Tesstranslates

5. Agenda (my goals for you) 5 Analyze current situation Create vision and goals Define/find target market and clients Know what services to offer Decide marketing tactics to focus on Create a marketing schedule Create a marketing budget Analyze results and follow up CTA 2016 © Tess Whitty - @Tesstranslates

6. Marketing plan template 6 http:// marketingtipsfortranslators.com/lexd CTA 2016 © Tess Whitty - @Tesstranslates

7. Current situation - Services 7 What services do you offer right now? How are they priced and how are they different from each other? Additional services to better meet client needs? CTA 2016 © Tess Whitty - @Tesstranslates

8. Current situation - Specialization What is your expertise?In what areas is there a strong demand for your services?What do you WANT to work with?How can you improve your expertise? 8CTA 2016 © Tess Whitty - @Tesstranslates

9. Current situation - Clients Industry Size and nature Location Needs 9 Several client groups? Focus on most lucrative CTA 2016 © Tess Whitty - @Tesstranslates

10. Current situation - Competitors Top 5 Compare to your business Messaging and positioning Services 10CTA 2016 © Tess Whitty - @Tesstranslates

11. Current situation – How are you unique? 11CTA 2016 © Tess Whitty - @Tesstranslates

12. What do you want to achieve (vision)? 12CTA 2016 © Tess Whitty - @Tesstranslates

13. 4 Basic ways to grow your business 13 Raise prices New clients Sell more Diversify CTA 2016 © Tess Whitty - @Tesstranslates Grow business

14. Target Market  Industry?  Location?  Size? 14CTA 2016 © Tess Whitty - @Tesstranslates

15. Target Customer  Role/position?  Demographics?  Problems?  How can you help? 15CTA 2016 © Tess Whitty - @Tesstranslates

16. Define some concrete goals 16CTA 2016 © Tess Whitty - @Tesstranslates

17. Deciding on marketing tactics 17  What worked last year and what did not work?  What will you do next year?  Where will you market these services?  What methods will you use? CTA 2016 © Tess Whitty - @Tesstranslates

18. Marketing Activities Website and other inbound marketing Networking online and offline Recommendations and referrals Research potential clients and markets Direct contact (email, phone, letters…) Develop marketing material 18CTA 2016 © Tess Whitty - @Tesstranslates

19. Budget  How much money?  Does budget fit tactics?  Are there alternatives?  How much time do you have?  Annual and monthly budget? 19CTA 2016 © Tess Whitty - @Tesstranslates

20. Marketing calendar 20CTA 2016 © Tess Whitty - @Tesstranslates

21. Tracking and following up Finances/income How many customers? Online presence Follow up on clients, prospects and goals Where did you hear about me? 21CTA 2016 © Tess Whitty - @Tesstranslates

22. Conclusion Developing a marketing plan is nothing more than setting goals and making a to-do list to get you there. The most important thing is to follow it, to set up goals, and go back to see if the marketing is working. If the plan is not working, change it and adapt to new circumstances. 22CTA 2016 © Tess Whitty - @Tesstranslates

23. Thank you! Email: tess@marketingtipsfortranslators.comtess@marketingtipsfortranslators.com Website: www.marketingtipsfortranslators.comwww.marketingtipsfortranslators.com Tess Whitty @Tesstranslates Tess Whitty Marketing Tips for Translators 23 E-book: Quick Start Guide to a Marketing Plan for Your Freelance Translation Business