1. Academic Leadership Skills 12 - Marketing your course Paul Govey Head of Student Communications & Marketing, DSE Marie Gray Head of Communications & Marketing, Faculty of Humanities Wednesday 18 th March 2015

2. Academic Leadership Skills 12 - Marketing your course You are not on your own!

3. University Senior Leadership Team Communications and Marketing Leadership Team Student marketing governance structures: Intake Management Group Recruitment and Admissions Management Group Student Recruitment Marketing Group University marketing plan + student intake targets + Faculty requirements

4. Division of Communications and Marketing Student Recruitment and International Development Division Student Communications and Marketing Team, DSE Faculty Communications and Marketing Teams Academic and Administrative Champions (Schools and SRID) Marketing resource/marketing intelligence http://documents.manchester.ac.uk/display.aspx?DocID=22564 Local resources – application and registration data http://www.saa.manchester.ac.uk/student-communications-and- marketing/ http://www.saa.manchester.ac.uk/student-communications-and- marketing/ Within Humanities: via Humnet Operational teams

5. Faculty Intake Management Group Portfolio Advisory Group School Marketing Groups Recruitment Marketing Network Annual conversion workshops for UG, PGT and PGR colleagues Felicity Wicks, Student Recruitment Marketing Manager School-facing Student Recruitment Marketing Officers MBS Communications and Marketing team Faculty marketing teams – Humanities

6. Support delivered through: – Teaching and Learning Support Office for UG programmes – a dedicated Programme Approval Process for PGT Key contacts: – Shelley Gordon, Faculty Marketing Officer – Sali Midjek-Conway, Head of Communications and Marketing Faculty marketing teams – Medical and Human Sciences

7. UG and PGT Recruitment and Admissions activities sit together the Education Services Team. The marketing strategy is discussed and agreed at the Education Management Team (chaired by the Associate Dean for Teaching, Learning and Students). Student Recruitment Marketing is led by the External Education Services Manager (Ben Goldblum) Marketing and Home/EU Recruitment Manager (Charlotte Alcock) International Recruitment and Marketing Manager (Moyin Kwok) Faculty marketing teams – Life Sciences

8. Exercise 1 How, what and when do you think potential students find out about your course?

9. Consider… How do we speak to them? (think tone of voice and channel) What do we say to prospective students at different points in the lifecycle? Who says it – subjects, Schools etc.

10. Summary discussion and questions

11. Web Other digital/social media Print Face to face Primary University channels:

12. manchester.ac.uk 1 million hits a month! 50 million page views a year!

13. manchester.ac.uk

14. manchester.ac.uk/history

15. Social

16. umass.manchester.ac.uk

17. Prospectus

18. Subject level

19. Conversion publications

20. Schools and college liaison WP and outreach activities UCAS fairs International recruitment fairs and in-country visits Third party agents Open Days and visit days Interviews (as a conversion tool) Weekly visits and tours Our current students as advocates…… Face to face

21. Faculty marketing contacts: Marie Gray, Head of Communications and Marketing, Faculty of Humanities marie.gray@manchester.ac.uk James Tallentire, Marketing and Communication Manager, Faculty of EPS James.tallentire@manchester.ac.uk Sali Midjek-Conway, Head of Communications and Marketing, Faculty of MHS Sali.midjek-conway@manchester.ac.uk Moyin Kwok, International Recruitment and Marketing Manager, Faculty of Life Sciences Moyin.kwok@manchester.ac.uk

22. Thank you Paul Govey paul.govey@manchester.ac.uk Marie Gray marie.gray@manchester.ac.uk