1. Introduction to MANCEF IFNE 2013 03 Oct 2013 Tehran Rob Haak, VP Asia/Pacific

2. Mission Statement: “MANCEF connects a global community focused on commercializing micro, nano, and emerging technologies through conferences, educational efforts, and networking events.” Founded in 1997 as a US non-profit organization Globally oriented with localized focused Staff in US, Europe, Asia Board members, officers, & advisors are all volunteers More details at MANCEF.org About MANCEF 2

3. COMS Conferences Commercialization Of Micro-Nano-ET Systems Annual…usually in September – 3 full days plus networking events – 300-400 attendees Industry-Academia-Government (triple helix) – Focus on Economic Development, job multipliers – VC, Legal, other stakeholders Lab-to-market strategies, lessons learned Boot Camp for small companies & startups Business plan competition, Young Entrepreneur award 2013 in Netherlands – 2012 Norway – 2011 Research Triangle, NC, USA – 2010 Santa Fe, NM, USA – 2009 Mexico – 2008 Germany – Etc. 3

4. COMET Events Smaller COMS – 25-50 attendees – 1 day Focused on a specific commercialization topic – Tailored to the local partners’ needs Bio, Electronics, Energy, etc. Japan, Hong Kong, China, Switzerland, etc. 4

5. Commercialization Tools 5

6. Standard MOT Tools SWOT S-Curves Technology Life Cycle Cross the Chasm Product Life Cycle Service Life Cycle 6

7. Technology Adoption 7

8. Crossing the Chasm 8

9. New Tool: The Hype Cycle 9

10. 10 Courtesy of Gartner

11. Life Cycle + Hype Cycle 11

12. Supply Chain entry plan Ask customers “What if…?” – Price, Specifications, Quantity Establish a beta site with a key customer – Possibly they will fund this – More likely you will give them a big discount Put a good person at the customer site Prove to the customer you will be viable in the longer term Possibly share IP Remember: make your customer’s product better, help them help their customers. 12

13. Precautionary Principle The precautionary principle states that if an action or policy has a suspected risk of causing harm to the public or to the environment—in the absence of scientific consensus that the action or policy is harmful—the burden of proof that it is not harmful falls on those taking an action. The principle is used by policy makers to justify discretionary decisions in situations where there is the possibility of harm from taking a particular course or making a certain decision when extensive scientific knowledge on the matter is lacking. The principle implies that there is a social responsibility to protect the public from exposure to harm, when scientific investigation has found a plausible risk. These protections can be relaxed only if further scientific findings emerge that provide sound evidence that no harm will result. 13 From Wikipedia

14. MANCEF’s Roadmapping Efforts 14 Towards 1 Trillion sensors per year

15. Premise 1.MEMS/Nano Sensor market is growing very rapidly and will accelerate 2.If we are going to achieve 1T sensor market, we are going to need some significant roadmapping efforts 3.We can learn from past roadmapping efforts 4.Our roadmaps are market goal driven (1T) 15

16. First steps in our roadmaps New market goal roadmap efforts look toward market drivers that could generate need for their products as the top strata The base proposition of this roadmap is the need for ubiquitous sensing We will use social media to develop drivers – Some initial candidates 1.Highway infrastructure 2.Preventative medicine sensing We next need to validate sensor candidates For example: highway infrastructure 16

17. Key: Ubiquitous Sensing Ubiquitous sensing that is the foundation of this roadmapping effort will require new means of transferring data. – Thus, our roadmaps will require a systems approach. – Some estimates are that with conventional (Internet) solutions we will need as much as 4 times the current bandwidth capacity – New technologies – Validate new technologies; think in terms of technology readiness assessment rather than Moore’s law curves – Some potentials for partial solutions include High frequency RF MEMS 17

18. Three sub-Roadmaps required Our sensor system roadmap requires the interface of at least 3 elements of the system: 1.Sensor technology itself 2.Technology of data transfer from the sensor 3.Technology behind the equipment used to process the data 18

19. 1. Key devices toward 1T sensors RF Technology - RF switches, antennas, tunable filters, phase shifters, passive components Chemical Measurements - Microfluidics: Lab-On-Chip devices, DNA test structures, micro-dispensing pumps, hazardous chemical, radiation, biological agent detectors Energy Technology - PowerMEMS, energy harvesting Inertial Measurements - accelerometers, gyroscopes, inclinometers, rate sensors, vibration sensors, seismic Pressure Measurements - pressure sensors, altimeters, ocean depth Display Technology - Optical MEMS in projectors and displays Acoustic Sensors - MEMS microphone for acoustic input devices 19

20. 2. Data Transfer Technologies From the POU to the data processing system Existing wireless technologies cannot handle the needed speed and amount of data Existing Internet protocols do not have enough addresses 20

21. 3. Data Analysis Explosion Ubiquitous Sensing = “Big Data” Do we have the equipment to accommodate this? What do we need? These are very different companies from the sensors 21

22. Summary Introduction to MANCEF Tools can be used to analyze existing and future markets. Time your products to enter the market to maximize impact. Supply Chain Entry plan Perhaps Iranian companies can join international roadmapping efforts? 22

23. Thank you Contact us at location most convenient for you: Corporate Headquarters : Insight interAsia LLC 330 Saratoga Road #8046 Honolulu, HI 96830 USA Tel: 888 931-0488 Email: info@iia.sg URL: www.insightinterasia.com Skype: insight.interasia Twitter: AsiaTechSales インサイト・インターアジア 日本 인사이트 인터아시아 한국 담당 贏在亞洲股份有限公司 Japan: +81 3 4579 5782Korea: +82 11 415 0403Taiwan: +886 926413964 Asia Headquarters : Insight interAsia Pte Ltd Marine Parade PO #628 Singapore 914405 Tel: +65 9824 4225 23