1. THE SADC GENDER PROTOCOL SUMMIT 2014 MEDIA CONTENT PRINT Presented by: RAHARIJAONA FABIOLA L’HEBDO DE MADAGASCAR 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

2. SYNOPSIS (1) 05 articles on different social issues: - Obstetric fistula, a humiliating and shameful disease (31 May 2013) - Presidential Elections: Include gender in the social project of candidates (14 June 2013) -Precariousness of primary education in Madagascar (22 June 2013) -Early pregnancy survivors, another form of Gender Based Violence (19 July 2013) - Collection of various points of view from young people who are waiting for a real development (16 August 2013) 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

3. - An entire page devoted to each article - Each article reports issues on Rights, education, health and governance and deals with the preoccupations and aspirations of citizens - Each story highlights male and female testimonies of all age (children, young people and the elderly) 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA SYNOPSIS (2)

4. GENDER AWARENESS RATING SCORE (1-10) The subject is either specifically about gender or one in which gender is mainstreamed. 6 Women and men (boys and girls) views are consulted equally and given equal weight. 8 The article/programme consults the views of those who make decisions as well as those affected. 5 Male and female sources are treated with dignity and respect. 10 The article/programme challenges gender stereotypes and embraces diversity. 10 The article/programme prompts gender awareness through informed public debate. 10 Relevant statistics are disaggregated by gender. 6 The article/programme takes a rights based approach. 10 The article/programme provides fresh views on every day news. 10 The article/programme is bold and courageous. 10 TOTAL 85

5. BACKGROUND The articles deal with several social issues Some were produced following a personal initiative and other were requested by partners Alert and question leaders and decision makers, inform the public about dangers that watch out the population in order to change general behavior Example of improved situation: case of FRAM (teachers paid by children’s parents) teachers’ payment, thanks to the affluence of legislative women candidates 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

6. OBJECTIVES -Inform decision-makers on the fundamental needs of the population that deserve to be satisfied - Encourage leaders to use stories as a tool of decision for the development of national policies and strategies - Raise the awareness of leaders on the various fundamental rights they must respect and remind them that every citizen should live in dignity. 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

7. TARGET AUDIENCE - Without discrimination (decision-makers, development actors, project beneficiaries, donors and partners) - Observe, inform, communicate and educate. The journalist is the spokesperson of all parties including the voiceless. She/He reports the facts and encourages the targets to analyze a topic/theme (open reflexion), draws lessons, criticizes and proposes solutions. 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

8. PROCESS/METHODOLOGY -Field descent, documentation, research on Internet to explore websites, trainings and press conferences, telephone calls -Some information were not revealed especially those from public sectors. -Prioritize freedom of expression (valid for sources) and value the opinion of each source. All sources were treated in the same way without taking into account their reference medium, their position and qualification. 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

9. FEEDBACK No written evidence but SMS and calls. However, the articles are collected by several NGO, associations and integrated in their Pressbook, used during training workshops 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

10. FOLLOW UP Complicated mission: -Depends on media managers who give more importance to fresh news -Responsible from public services can give more information but are reluctant when journalists come to demand information - For subjects concerning international days, we must wait until next year to extract new information. 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

11. THANK YOU FOR YOUR ATTENTION