1. Getting Fit to Innovate: TUI’s InnOlympics Dr Graham Miller Dr Caroline Scarles University of Surrey, UK No. 1 for Tourism Studies The Guardian, 2004, 2005 and 2006

2. The Process of Innovating Generate ideas Capture ideas Evaluate ideas Implement ideas TUI InnOlympics: Case study Lessons learned

3. Generate ideas Diversity of sources of information Employees Size of organisation Extent of networks/partnerships Customers Research and development Public/ local residents Role of leadership Role of rewards Strategic position

4. Capture ideas Facilitate internal/external workshops Software options - IBM’s Innovation Jam Evaluate ideas Risk of applying conventional risk assessment measures How to measure the innovative? Budget for failure/portfolio of risk Implement ideas Pilot schemes

5. TUI-AG World’s largest tour operator ‘An innovative company’ €14bn turnover p.a. 3,300 travel agencies 100 aircraft, 300 hotels, 165,000 beds in 30 countries

6. New products & services In a highly competitive environment such as tourism a lot of emphasis is placed on offering new products and services to enable a company to raise itself above the rest of the market New marketing & sales approaches Addressing existing as well as new customer groups becomes increasingly important to ride the wave of success with the right winds Process improvement & efficiency Money is lying on the streets waiting to be picked up. Sometimes just small changes can have a huge impact – not only financially but also for achieving a lasting benefit for customers New business opportunities The success of low-cost airlines and internet sales shows that even in established sectors such as the tourism industry there is always room for introducing innovative ideas, which hit the bull's eye Aims of the programme

7. Process Idea Concept  Qualitative  Quantitative Business Plan Award

9. Lessons learned Need for more narrow focus to innovation Need for more external sources of information Value of partnerships and networks Need to overcome poor employment context Awards work, but money divides Support from top management vital Need to evaluate innovation in an innovative manner Tax breaks for service sector innovation processes Value of dedicated team of innovation experts