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Published byNancy Black Modified over 8 years ago
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Bush Gardens perpetuates stereotypes
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Dark,why not bright? Exotic, why not mundane? Rare, why not usual? 54 countries lumped together, why not the characteristics of each?
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Tarzan in Africa??? Tarzan was filmed in Silver Springs, Florida, 35 miles south of UF
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People treated as Objects
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Compare with objects as objects
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Exotic used in advertising-- for what purpose? United Colors of Benetton: An African Albino young woman in a puberty ritual Pinnacle of exotica
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People as background props No interaction Just exotic Kim Basinger on a photo shoot from Vogue Magazine
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Don’t you wonder what the Masai men thought about this? What were they paid to be props? Were they paid?
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Stereotype: Jungle Activities You promised to walk with me in the moonlight.... You promised me a kiss... Happiness in the jungle
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Stereotypes: Tribes and Women Excitement! For the first time... Women in the Jungle Olympics
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Stereotypes: Outsider (white man) As decision-maker Decide Phantom
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Stereotypes: Gender Division of Labor
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Stereotypes: “Girls” and Wambos...The great jungle crowd roars... …As usual. …New jungle Olympics record...
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Stereotype: Jungle Justice “Hard, Swift, Sure” World please note
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Stereotypes: Jungles and wild animals
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Images of Africa Tarzan mentality (filmed in Silver Springs, Florida) –White man’s burden –Wild animals (go to zoo or game park) –Face paints, lack of clothing, snakes, safari –Place for an exotic vacation, but you wouldn’t want to live there –Similar to cowboys and Indians mentality in US
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Jungle: Where is it? Only about 10% is rain forest Cannibals (exist in Fiji, not Africa) Business mentality that is exploitative to Africans Unclear about modern cities versus traditional activities
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News media: myths of backwardness Newspaper headline: “Nigeria transported from stone age to jet age” (The iron age appeared in Africa and the Stone age disappeared in Nigeria before it did in Europe)
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Many African Americans, in particular, may be looking to Africa for Travel and tourism Politics Business Spiritual life Arts and culture (music, dance, food) Ghana is welcoming back African Americans (Ghanaian ancestry not a requirement)
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People may think that such symbols as kente cloth is everywhere** But it is localized Ghana (originally for Akan royals) and Cote d’Ivoire (Ivory Coast) Now, printed cloth is everywhere
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Where do we acquire our information about Africa? Media (TV, newspapers, radio, movies) Churches Travel agencies Games, puzzles, toys Commercial recreation centers Educational materials Courses at secondary and tertiary levels
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But how do we evaluate what we hear and see? Prejudices against Africa Prejudices against developing areas and countries Prejudice concerning different customs Prejudice concerning any differences
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Website Trinity Broadcasting Network, largest Christian religious TV network www.tbn.co.za May show map of Africa with lions and starving children only.
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