1. System Request Presented by Aimie Clouse Group 2: Aimie Clouse, Jenell Honore, Brandon Jones, Francisco Lopez, Charles Register, and Phillip Young

2. The As-Is System The website for Villa Carlotta is outdated, difficult to navigate, and lacks significant features of modern travel destination websites. Significant problems include: Poor layout and navigation Few International accessibility options No reservation system Lack of search visibility

3. Business Needs Problems with the as-is system should be addressed in an effort to improve customer service, increase customer satisfaction, and increase the number of visitors that visit Villa Carlotta and the surrounding area. Revenue Profits Brand Recognition

4. Business Requirements In order for the new system to be implemented, it needs to modify the existing system to include several key characteristics and features. These features can be broken down into three primary categories: To-Be System Website Features and Navigation Guest Reservation System International Accessibility

5. Website Features and Navigation Provide relevant information Meta tags and search engine visibility Development for mobile use Easy to find contact information Utilize Web 2.0 technology –Embed videos of the villa –Virtual walkthrough –Podcast series –Social media networking –Additional photos from around the area Website Features and Navigation Guest Reservation System International Accessibility

6. Website Features and Navigation (Continued) Effortless navigation utilizing drop-down menus Website Features and Navigation Guest Reservation System International Accessibility

7. Guest Reservation System Villa Carlotta currently lacks an internal reservation system. To make reservations, visitors currently have to go through an external reservation company in the surrounding area. Customers should be able to conveniently purchase tickets online, 24/7 –Online chat with a representative –Interactive reservation form Once a reservation has been placed: –Immediate access to pertinent information –Automated e-mail confirmation –Reminder e-mail within 24 hours of visit Website Features and Navigation Guest Reservation System International Accessibility

8. Visitors should be able to understand the entire website, from start to finish. Currency conversion for accurate pricing Automatically detect country of origin and select the correct major language Select language options Website Features and Navigation Guest Reservation System International Accessibility

9. Business Value Tangible Benefits Increase in individual sales by 55%, or approximately €167,180 (215,000 USD), comprised of approximately 35% new visitors and 20% return visitors Increase in group sales by 20%, or approximately €50,000 (65,320 USD) 30% increase in profit in the first year, followed by an additional 20% the following year Decrease in external agency commission payments by €11,480 (15,000 USD) annually Increase in number of new and existing website visits by 40% and 55%, respectively Increase in web visibility by 45%

10. Business Value Intangible Benefits Increased customer satisfaction Increased public notoriety and exposure from cross-promotions with other local businesses as well as greater online visibility. This could potentially lead to recognition from popular travel agencies, websites, and television programs. Ability to upsell future visits by using internal reservation agents to increase customer relationships Increase in customer loyalty as well as new customer base Increased popularity among vacationers and sightseers

11. Special Issues or Constraints Wedding and tourist season Next 24 months Availability Online personal and payment information Security Additional 3-5 personnel for maintaining reservation system Staffing Photographer will need to be hired to take pictures to showcase grounds and facilities Multimedia Surrounding accommodations may require contracts Contracts with existing travel agencies Contracts Language compatibility Hiring of interpreters for increased international traffic Accessibility New web server for reservation system Additional training for new system Technology