1. FAD DIETS

2. Safe Weight Loss Decrease Caloric Intake Decrease Caloric Intake Increase Caloric Expenditure Increase Caloric Expenditure BASICALLY……………… BASICALLY……………… EAT LESS, EXERCISE MORE!!!! EAT LESS, EXERCISE MORE!!!! Eat a BALANCED diet….Check your daily recommendations Eat a BALANCED diet….Check your daily recommendations Aim for 1-2 pounds per week Aim for 1-2 pounds per week

3. FAD DIET A weight loss diet that becomes popular VERY quickly and then falls out of favor (possibly just as quickly) A weight loss diet that becomes popular VERY quickly and then falls out of favor (possibly just as quickly) A diet that eliminates one of the essential food groups or requires you to eat one type of food in excess at the expense of other foods A diet that eliminates one of the essential food groups or requires you to eat one type of food in excess at the expense of other foods

4. CHARACTERISTICS Easy to follow Easy to follow No exercise required No exercise required Eat whatever you want Eat whatever you want Great amount of weight loss guaranteed Great amount of weight loss guaranteed Expensive products or seminars required Expensive products or seminars required Actors portraying doctors or other medical experts Actors portraying doctors or other medical experts Extremely limit food choices or entire food groups Extremely limit food choices or entire food groups Uses before & after pics as primary marketing tool Uses before & after pics as primary marketing tool

5. Why are they so popular? Promote QUICK weight loss…… Promote QUICK weight loss…… Require little or NO physical activity Require little or NO physical activity Easy to follow Easy to follow

6. What Are The Downfalls? Do not provide safe methods for losing weight Do not provide safe methods for losing weight People lose lean body mass & water rather than fat People lose lean body mass & water rather than fat May cause fatigue & irritation because body is not receiving enough energy May cause fatigue & irritation because body is not receiving enough energy

7. Why don’t they work? Impossible and unrealistic to stick with forever Impossible and unrealistic to stick with forever Weight loss is too rapid….. Weight loss is too rapid….. Aren’t healthy….really?....ALL MEAT?? Aren’t healthy….really?....ALL MEAT?? Short Term plan Short Term plan

8. EXAMPLES of FAD DIETS Atkins Diet Atkins Diet The Zone Diet The Zone Diet Cabbage Soup Diet Cabbage Soup Diet Grapefruit Diet Grapefruit Diet 3 Day Diet 3 Day Diet 7 Day Diet 7 Day Diet The South Beach Diet The South Beach Diet The Chocolate Diet The Chocolate Diet The Hollywood Diet The Hollywood Diet The Bread & Butter Diet The Bread & Butter Diet Weight Loss pills Weight Loss pills –Hydroxycut –Metabolife –Xenadrine