1. 1 PUBLIC RELATIONS “THE ART OF STORYTELLING” Young Professionals Fellowship EBCC Delhi, 19 th March 2013 Presented by Ms. Kimremmawi

2. AND SO THE STORY BEGINS….. 2 MASS COMMUNICATIONS PUBLIC RELATIONS ADVERTISING JOURNALISM

3. 3 IT IS A CREDIBLE STORY

4. 4 A STORY ABOUT RELATIONSHIPS PUBLIC RELATIONS (PR)  Managing flow of information between individual, organization and public  Gaining exposure to audiences using topics of public interest and news items without direct payment  Aim to persuade the stakeholders to maintain a certain point of view  Common activities include working with the press, crisis communications, speaking at conferences, winning industry awards and employee communication

5.  India’s media and entertainment industry expected to grow rapidly - will be worth INR 1.66 trillion by 2017* (*Indian Media and Entertainment Industry Report 2013 by the Federation of Indian Chambers of Commerce and Industry)  PR industry worth approx. USD 9 billion globally and around USD 300 million in India and expected to grow by 20% in 2013 *  Paucity of talent and retaining the right talent is a major challenge in the PR industry  Key Indian players: Gutenberg Communications, Corporate Voice Shandwick, Ogilvy Public Relations, Genesis PR, Edelman, Vaishnavi, Perfect Relations, 20:20 Media, Text 100, IPAN, The Practice etc 5 THE STORY LINE AND THE STARS * Public Relations in India: Inside the Industry’s Mind and the 2013 Outlook

6. 6 HOW TO GET A ROLE IN THE STORY PUBLIC RELATIONS GOES BEYOND A PAPER CERTIFICATE  Knowledge of various Industries and contemporary issues  Global outlook towards the economy and industries  Excellent verbal-written-visual communication skills  Pleasing personality and readiness to be a team-player  Networking, presentation and interpersonal skills

7. 7 PREPARING FOR THE ROLE PREREQUISITES FOR PUBLIC RELATIONS  Basic degree is accepted but a UG/PG in Journalism, Masscom or English (Hons) just might help  Attention to detail is everything  Professionalism is an imperative  Respect for other people’s time  Quality of work

8. 8 MY ROLE IN THE STORY The services and areas of expertise :  Media Relations  Crisis Communications  Corporate & Executive PR  Media Training  Internal Communications  Executive Speaking and Awards Program  Industry Analyst Relations  Social Media

9. 9 MY PORTFOLIO

10. 10 THANK YOU