1. Implementation of the Declaration on the fight against gender stereotyping in the broadcast media Carmen F. Morillo CAA Member 1 Zagreb - 2015 Workshop Media Literacy

2. DISCRIMINATION AND GENDER STEREOTYPES IN ADVERTISING EXPERIENCES CAA CLEANING PRODUCTS 2 Zagreb - 2015 Workshop Media Literacy 36 indicators to reach nine major goals in five areas: I Regulation, self-regulation and co-regulation of the media II The right to information III The fight against violence against women IV Commercial communications V Entertainment programmes

3. INDICATEURS ET PROCEDURES D'EVALUATION DE STEREOTYPES DE GENRE Zagreb - 2015 Workshop Media Literacy 3 REGULATION CO-REGULATIONSELF-REGULATION

4. INDICATORS AND PROCEDURES FOR EVALUATION OF GENDER INDICATORS AND PROCEDURES FOR EVALUATION OF GENDER STEREOTYPES Zagreb - 2015 Workshop Media Literacy 4 PROHIBIT OR RESTRICT CERTAIN CONTENT SET-UP OBLIGATIONS SECURING BASIC PRINCIPLES

5. INDICATORS AND PROCEDURES FOR EVALUATION OF GENDER INDICATORS AND PROCEDURES FOR EVALUATION OF GENDER STEREOTYPES Zagreb - 2015 Workshop Media Literacy 5 Supervision Underrepresentation of women Promote a balanced and non-stereotyped portrayal of women in news coverage The Right to Information

6. INDICATORS AND PROCEDURES FOR EVALUATION OF GENDER INDICATORS AND PROCEDURES FOR EVALUATION OF GENDER STEREOTYPES INFORMATION PROGRAMS Percentage of presence in newspapers / news journals Information 6 Zagreb - 2015 Workshop Media Literacy

7. INDICATORS AND PROCEDURES FOR EVALUATION OF GENDER INDICATORS AND PROCEDURES FOR EVALUATION OF GENDER STEREOTYPES DEBATE AND OPINION PROGRAMM DEBATE AND OPINION PROGRAMM Percentage of presence in opinion programs 7 Zagreb - 2015 Workshop Media Literacy

8. DISCRIMINATION AND GENDER STEREOTYPES IN ADVERTISING THEMATIC AREAS ACCORDING TO SEX THEMATIC AREAS ACCORDING TO SEX 8 Zagreb - 2015 Workshop Media Literacy

9. DISCRIMINATION AND GENDER STEREOTYPES IN ADVERTISING EXPERT PEOPLE 9 Zagreb - 2015 Workshop Media Literacy

10. DISCRIMINATION AND GENDER STEREOTYPES IN ADVERTISING THE MEDIA MUST ADEQUATELY REFLECT THE PRESENCE OF WOMEN IN THE VARIOUS FIELDS OF SOCIAL LIFE 10 Zagreb - 2015 Workshop Media Literacy 22% 2%

11. VIOLENCEAGAINSTWOMEN VIOLENCE AGAINST WOMEN Zagreb - 2015 Workshop Media Literacy 11 Denounce the aggressions and defend victims Relevance of the news regarding gender violence in program grid Promotion and awareness actionsProceeding Rules

12. GENDER VIOLENCE NEWS Zagreb - 2015 Workshop Media Literacy 12

13. GENDER VIOLENCE AT TV NEWS 2014 RESULTS 13 Zagreb - 2015 Workshop Media Literacy More news than the previous year 71% Open the news at first, second o third information One of every three news relating to assaults or murders of women 32% 33% 22% News including phone attention

14. COVERAGE IN GENDER VIOLENCE NEWS COVERAGE IN GENDER VIOLENCE NEWS news coverage of gender violence Zagreb - 2015 Workshop Media Literacy 14 agreed remove advertising content that discriminate or denigrate women consider media professionals should comply with standards 88,1 % 87,9 %

15. INDICATORS AND PROCEDURES FOR EVALUATION OF GENDER INDICATORS AND PROCEDURES FOR EVALUATION OF GENDER STEREOTYPES Zagreb - 2015 Workshop Media Literacy 15 Stereotyped Advertising Illegal Advertising IV COMMERCIAL COMMUNICATIONS

16. DISCRIMINATION AND GENDER STEREOTYPES IN ADVERTISING PROMOTE THE IDEA THAT GENDER STEREOTYPES ARE OFFENSIVE, DEGRADING AND DISCRIMINATORY TO WOMEN. 16 Zagreb - 2015 Workshop Media Literacy

17. GENDER VIOLENCE AT TV NEWS 2014 RESULTS 17 Zagreb - 2015 Workshop Media Literacy INDICATORS Presenting women in vexatious manner Discriminates women against a men Contribute to gender violence

18. GENDER VIOLENCE AT TV NEWS 2014 RESULTS 18 Zagreb - 2015 Workshop Media Literacy Louboutin advertising his famous woman’s cut legs with red sole shoes

20. DISCRIMINATION AND GENDER STEREOTYPES IN ADVERTISING EXPERIENCES CAA TOYS 20 Advertising Christmas 32% Toys 51% promote gender stereotypes (87%-2014) Toys Study 31% pomote gender equality (10%-2014) Zagreb - 2015 Workshop Media Literacy

21. DISCRIMINATION AND GENDER STEREOTYPES IN ADVERTISING EXPERIENCES CAA CLEANING PRODUCTS 21 76 SPOTS 20 ADVERTISING CAMPAIGNS 79% male or female gender stereotypes Zagreb - 2015 Workshop Media Literacy

22. DISCRIMINATION AND GENDER STEREOTYPES IN ADVERTISING UE EXPERIENCES 22 100 SPOTS 8 country UE Zagreb - 2015 Workshop Media Literacy

23. ENTERTAINMENTPROGRAMS ENTERTAINMENT PROGRAMS SUPERVISIONSUPERVISION Zagreb - 2015 Workshop Media Literacy 23 Guiding criteria that include the uncritical transmission of sexist behavior patterns, images of violence and sexual assault against women as content which may impair the physical, mental or moral development of minors Classification of programs that promote activities, social models and sexist behavior and trivialize domestic violence: not recommended for children under 18 Children's schedule broadcast programs that promote gender equality and social models and non-sexist behavior

24. THANK YOU WWW.CONSEJOAUDIOVISUALDEANDALUCIA.ES Carmen F. Morillo CAA MEMBER 24 Zagreb - 2015 Workshop Media Literacy